TV
Birds Eye
Ad for Birds Eye Frozen Vegetables.
What a wonderful campaign for General Foods and the creative team. We went around the world shooting actor Dan Resin singing or actually saying the praises of the authentic taste of Birds Eye International Style Vegetables. In each country Dan stated at the end of the commercial “even though we make it over there (pointing to America) it tastes like here (it is obviously which country he is in when he makes that statement). There were a lot of countries and a lot of recipes or flavors. it’s an oldie but a goodie.
Dupont Corian
https://www.youtube.com/watch?v=2HPbVyRPN6M
This was a fun spec commercial in an attempt to win the Dupont Corian business. While consider a little risque in back, it would hardly be considered that today. But it was fun and it all worked out well.
Millburn/Short Hills NJ video
Originally posted on Nov 16, 2012 and now reposted on beckercomm.com website Jan. 6, 2016. 20,000 people have seen this short 5 minute video about life in a great town
The video shows a lot about the Township of Millburn, New Jersey which was founded in 1857. MillburnUSA is a video about Millburn/Short Hills that was shot over a 6 month period and edited down to 5 minutes from over 20 hours. The narrative video explores all aspects of life in historic rustic Millburn/Short Hills, NJ. The goal: increase the knowledge of Millburn but also instill even more pride in one of America’s greatest towns.
Shifman Mattresses video
View this 60 second commercial for a luxury 120 year old 100% handmade mattress company. You won’t fall asleep.
AT&T
Launch commercial for new phone number for life – all media, direct mail, print, television. Purchased Spinners 1976 song “Whenever you call, I’ll be around”. *
https://www.youtube.com/watch?v=ZAMw_YEfoag
* Account/client worked with during 30 years on Madison Avenue
at Papert Koenig Lois, Ted Bates Worldwide, BBDO, and Young & Rubicam Advertising
The Hemangioma Treatment Foundation
Launch ad for national medical foundation dedicated to helping children born with disfiguring and dangerous vascular birthmarks. Agency created their logo, theme line, first website, print ads and two TV public service commercials inviting actress Dyan Cannon to be spokesperson.
The Hemangioma Treatment Foundation
Mini-documetary public service television commercials using actress Dyan Cannon as spokesperson about true-life story. This national medical foundation is dedicated to helping children born with disfiguring and dangerous vascular birthmarks. Agency created their logo, theme line, first website, print ads and two TV public service commercials.
JC Penny Life Touch Portrait Studios
Highly emotional spec commercial that was responsible for winning advertising assignment from this national chain of portrait studios.
“I am stuck on Band-Aid ’cause Band-Aid’s stuck on me” *
:60 seconds
25 year campaign for J&J Band-Aid’s
Writer – Mike Becker
Art Director – Harry Webber
Music – Barry Manilow
Client – Gerry M. Ostrov
Actor – John Travolta
Actress – Terri Garr
at Papert Koenig Lois, Ted Bates Worldwide, BBDO, and Young & Rubicam Advertising
Major Brands *
During Madison Avenue years, Mike was Creative Director on Jello, Dr Pepper, KFC, Time, J&J, Apple, AT&T, Met Life, Army, Postal Service, Cadbury, Bulova, Birds Eye, Sanka, Puerto Rico, Eastern, Ford, American Express, Air France, Hyatt, HBO, Showtime, United, Colgate, M&M Mars, Prudential, Coors, Michelob, Peace Corps, Avis.
https://www.youtube.com/embed/gEfkooCgaQ0
* Account/client worked with during 30 years on Madison Avenue
at Papert Koenig Lois, Ted Bates Worldwide, BBDO, and Young & Rubicam Advertising
American Express Corporate Card *
Worked on many aspects of their business for 11 years including work on well-known 10-year full media campaign for The Corporate Card for Small Business titled “To Your Success”.
https://www.youtube.com/embed/ZAMw_YEfoag
* Account/client worked with during 30 years on Madison Avenue at
Papert Koenig Lois, Ted Bates Worldwide, BBDO, and Young & Rubicam Advertising