Shifman Mattresses

The agency created a 60 second image commercial and a 30 second dealer tag commercial for this 120-year old luxury handmade mattress company. Even within the tight time constraints, the high paced commercials were able to share the many if not most of the key steps involved in making a world class 100% handmade mattress.

Take a look at the Shifman Mattresses video. You won’t fall asleep. is a San Francisco based portal web based organization serving 30 million Americans who wear or ever wore a military uniform.

Before the launch, the agency created the logo, theme line, mission statement – then 300 billboards, magazine/newspaper ads and posters highlighting the unique services of this online community. Public company TMP purchased them.

Bill Bradley for President

This was the agency’s first assignment. We helped build the team of Madison Avenue advertising All Stars. Work consisted of helping to create strategies, concept statements for research, theme and execution exploration. We designed the original logo and contributed to the message writing. While Bill Bradley did not win the nomination the efforts were inspiring.

Can Do Fitness Clubs

CanDo Fitness Clubs – The agency created a totally new website for this upscale group of fitness clubs located in Short Hills, Princeton and Edgewater, New Jersey. The agency created the new positioning line YOU CAN DO, did all of the design and copy and took a dozen of the photos used. The site is more than 80 total pages and helped to bring in many new clients. The owner eventually decided to sell the chain of fitness centers to a large medical fitness corporation.


Marketing consultant to founder and CEO when this new and proprietary product was launched to the travel industry. The marketing and advertising conceptual project was completed just prior to their IPO.

Main Street Financial Solutions

The agency created a unique website. Instead of the typical bucket list photos of vacations and jewelry and exotic cars, the agency looked deep inside the certified financial planners at this $1B under assets regional financial firm. The common thread these financial experts shared was their the desire to never lose sight of what’s truly important to their clients….they really understand the unique situations all their clients hold dear. The agency was able to sum this up in only four short but meaningful words – For All You Value.

Academy Securities

This unique investment bank is is our nation’s first and only Post-9/11 Veteran and Disabled Veteran Owned and Operated investment bank with strength in public finance, fixed income and equity trading and underwriting. It is headed by former Naval officers CEO Chance Mimms and President and former NY Giants super bowl winner Phil McConkey.

Academy leverages intensive past Military training, in depth current financial experience, geopolitical knowledge and broad networks.

The agency refined and modified their logo, created their first theme line or positioning line which states their philosophy in only two words MISSION DRIVEN. The agency also worked on the mission statement, copy about the services provided and brings a whole branding effort to the front.

The agency designed and launched their website in January 2017. They have recently updated the site internally as they have grown with capabilities.

Besides dramatizing the Wall Street and military experience, the agency’s job was to express a feeling of being “proud out loud” for this unique company.

Klesse Architects

The agency wrote a business and marketing plan for this top regional architect.

Then the agency created their website that included all copy and design. The team also created small space color image ads for this highly creative architectural firm. When the agency was creating Klesse’s website, we renamed the firm changing it from Klesse Associates to Klesse Architects.

The two word theme line has been helpful the success and growth. It really points out their relevant differentiation. Those two words are “We Listen”.

Sharon Klesse Interiors

Launched in 2008, we created a first website for this talented interior decorator. We also created small space print ads and based everything on the concept of “I reflect you” which was our value proposition for this client.

Ungerer & Company

The agency created the first branded website for this extremely high quality flavors and fragrances company that has been family owned since 1893. The agency also created the value proposition or vision statement for the worldwide firm, consisting of flavors, fragrances, essential oils and aroma chemicals. It is summed up with: We Create Emotion. The vision statement sets the tone:

We create emotion. We appeal to the senses. Substance, form, content.
Creativity, art, science. Flair, class, focus. Drive, passion, dedication. We like it this way, as do our clients.

Recently the largest and perhaps most successful flavors and fragrance company in the world puchased Ungerer & Company. Hopefully and I think they have kept the promise of We Create Emotion.

Schlein Vineyard

Our assignment was to rename and totally re-brand this high quality vineyard. Once that was completed we created  a totally new website for this vineyard owned by a well known West Coast family since 1976. The agency also created new wine labels and continues to host the website. The vineyard is located right in the middle of Napa Valley on rich, wonderful, productive land. The wine is very good. Recently they decided not to market the family produced wine but to basically give it to clients, friends and family.

Union County Orthopaedic Group

Union County Orthopaedic Group – Created year long branding and multi media campaign for this 30 year North Jersey medical group of orthopaedic doctors. Media included direct mail, local and regional newspaper, 14’x48′ billboards and a website. The theme:  Get Better Here.

Joffe Medi Center

Created name, logo, positioning line, print ads and  14’x48′ billboards for this new chain of mid-west Lasik vision correction and body aesthetics centers launched December 2007. Also supplied marketing communications strategy.


Crafted logo, positioning line, press releases and built their first website. The company out sources sales people to start up companies primarily in the technology area.


Global medical device company engaged in the development, of products for breast and facial aesthetics and obesity intervention.

We created a value proposition and designed and produced annual reports for this NASDAQ company which was purchased for $3.2 billion by another public company named Allergan.

The Hemangioma Treatment Foundation

This national non-profit helps children born with disfiguring and dangerous vascular birthmarks. Our Agency created their logo, theme line, first website, print ads and two TV public service commercials inviting actress Dyan Cannon to be spokesperson.

Diane Turton Realtors

Premier real estate company in 24 markets serving New Jersey, Palm Beach and Martin Counties in Florida. Agency work consisted of fine-tuning the company mission, strategic branding, development of advertising in various media and website design work.

Involve Inc.

The Agency helped found this innovative web design and CRM (Customer Relationship Management) company and created the company name, URL, logo, mission statement, and theme line (“Engage, involve, spread the word”). Involve was profitable with solid clients when it was purchased by NASDAQ public company Kintera. Involve worked for these firms before they were purchased by the public company Kintera- People For The American Way – International Fund for Animal Welfare – Grand Circle Travel – Overseas Adventure Travel – National Wildlife Federation Portal  – Earthwatch Institute –  Sesame Workshop – Thompson Financial


The agency created a new name, logo and theme. Thexchange is public and was founded by serial entrepreneur Alex Mashinsky. Theexchange offer is an online, real-time, anonymous exchange of perishable telecom minutes.

Created new corporate identity and icons for the web site, mission statement and a marketing theme for this successful travel site.  company has been in business since 1995 and works with 40,000 hotels, 300 airlines, 60 car rental companies, rail passes, cruises.

Zowie Intertainment

Interactive “smart toy” company in Silicon Valley conceived for the 4 to 11 year old market. Work consisted of name generation, logo design, mission statement, video production, product marketing and event marketing for Toy Fair. The company was financed by Paul Allen.


Naming and branding for this unique company that transcribes voicemails and sends them to PDA’s, smart phone and laptops in real time. Top CEO’s and even celebrities are using the service. Then the founder went on to invent market and own the well known Ring Door Bell.

eNet China, Inc

Located in Beijing, 3rd ranked among Internet commerce company in China in terms of popularity and transactions. eGuo-Marts take orders via phone and net and deliver goods within the hour from eGuo-Marts. Agency has given marketing consulting advice for six years.

Safeguard Scientifics

Strategic and marketing assignment. This operating company creates long-term value by buying and operating technology-related companies in software, business and IT services and emerging technologies.

Wall Street Communications

The company’s goal was to be a leading provider of nationwide wireless Internet solutions for both the corporate enterprise and the individual customer. The agency was marketing advisor and created a sub brand named


Online music download company. The agency did early conceptual work on the “voice”, mission, logo and an early look at advertising.

Med Opportunity Partners

Created  name, logo, mission statement, positioning line and website. Located in Short Hills, NJ, Greenwich, Conn. and Miami, the three founding partners come from top public companies and have vast experience in the healthcare field.

Speed Check Conveyor

This a b2b client. We created a new logo for this Atlanta based company and launched their new website in 2009. The parent company White-Conveyors is over 60 years old. They design and manufacture conveyors used in laundries, hotels casinos, prisons. We created their positioning lines and a YouTube video for their specialty home conveyor wardrobe closet product.

Michael A. Vespasiano Esq.

Created the domain name, logo, positioning and image ad in late 2006. This is a small but specialized law firm that handles over 700 tax appeals a year in all 21 counties of New Jersey.

We Love Millburn Inc.

Created name, logo, website, all copy and photographs for this local non profit informational advocacy group. The group had been very active for 5 years, accomplished a lot and is now on a hiatus.