This new branded website was launched in May of this year. Instead of the typical bucket list photos of vacations and jewelry and exotic cars, the agency looked deep inside the certified financial planners at this $1B under assets regional financial firm. The common thread these financial experts shared was their the desire to never lose sight of what’s truly important to their clients….they really understand the unique situations all their clients hold dear. The agency was able to sum this up in only four short but meaningful words –For All You Value. The site has many unique methods of involvement from rotating financial quotes to involving bios and blogs to relevant videos. And to feel the emotion, just let the rotating slide show play on the front page of the site. This is why you really invest.
This unique investment bank is is our nation’s first and only Post-9/11 Veteran and Disabled Veteran Owned and Operated investment bank with strength in public finance, fixed income and equity trading and underwriting. It is headed by former Naval officers CEO Chance Mimms and President and former NY Giants super bowl winner Phil McConkey.
Academy leverages intensive past Military training, in depth current financial experience, geopolitical knowledge and broad networks.
The agency refined and modified their logo, created their first theme line or positioning line which states their philosophy in only two words MISSION DRIVEN. The agency also worked on the mission statement, copy about the services provided and brings a whole branding effort to the front.
The new website, the agency designed, launched in January 2017. The site opens with a subtle video of the management team on the famous aircraft carrier the Intrepid. Mike Becker, the creative director, calls the video “theater of the eyebrow” since it utilizes only the slightest movement to let you know it is video and not a still shot. This adds emotion and involvement.
Besides dramatizing the Wall Street and military experience, the agency’s job was to express a feeling of being “proud out loud” for this unique company.
The agency created a totally new branding and communications program for this top luxury home builder close to the Atlantic Ocean in Ocean and Monmouth County, New Jersey.
The new positioning line “Built for Life” means built for your lifestyle and built to last for generations. The launch ad was a color full page in The New York Times Magazine section on December 13, 2015. That same day a new website launched. Local ads and signage on their fleet of 14 trucks and heavy equipment all have the new positioning line and the new logo.
To see a unique GoPro drone video of a spectacular home go to YouTube and put Dearborn Builders into the search window or go to their website. The client’s offices are located in Point Pleasant, New Jersey.
The agency launched a website for a remarkable new product that can “positively save food”.
Our clients, with decades of packaging experience, developed an all-natural “secret sauce” for this unique and important product. The audience for this B2B product is food producers, wholesalers and retailers.
We named the product coverings/containers that retard mold in bread, berries, cheese, SoFresh. The domain is easy to remember and relevant: SoFresh.com
The theme line/mission statement we created is: We Positively Save Food.
SoFresh is committed to mitigating food spoilage. Their team is dedicated to fighting food waste in the US and throughout the world.
The FAQ section is quite interesting and educational. One of their advisor investors is Bill and Melinda Gates and their Village Global Foundation.
Our assignment was to rename and totally re-brand this high quality vineyard. Once that was completed we created a totally new website for this vineyard owned by a well known West Coast family since 1976. The agency also created new wine labels and continues to host the website. The vineyard is located right in the middle of Napa Valley on rich, wonderful, productive land. The wine is very good. Sip it slowly.
Our firm just recently created a whole new branded website for Masterwork Chorus. Not only are they a wonderful chorus with a rich and long history but they also have the privilege of returning each year to the world famous Carnegie Hall to perform the Messiah.
The Masterwork Chorus has over 100 voices. Founded in 1955, the mission is simple, direct and meaningful. The non-profit chorus is dedicated to enrich, delight and support the cultural life of the community through high-quality inspiring choral performances.
The agency wrote a business and marketing plan for this top regional architect.
Then the agency created their website that included all copy and design. The team also created small space color image ads for this highly creative architectural firm. When the agency was creating Klesse’s website, we renamed the firm changing it from Klesse Associates to Klesse Architects.
The two word theme line has been helpful the success and growth. It really points out their relevant differentiation. Those two words are “We Listen”.
Over the years, we have produced catalogs, ads and also the website for this international company that designs, manufactures, imports, distributes and retails its line of high end, hand-knotted and hand-dyed carpets. They also carry antique rugs and furniture, as well as accessories.
The agency has created many image ads for this top New Jersey real estate agent, Elizabeth Winterbottom, since 2006.
Elizabeth is associated with national real estate firm Keller Williams Realty and works from their Summit and Short Hills, New Jersey offices.
Each ad is unique and special and her continuing theme line is, and has been, “The art of buying and selling homes.” Her biggest image ad ran in an issue of The New York Times Magazine section as a color full page message. It invited New Yorker’s, considering moving to the towns she represents in New Jersey, to call and come out for a tour. To help get the point across, Elizabeth was photographed standing right in the middle of the George Washington Bridge.