Poster

The Elizabeth Winterbottom Team

Elizabeth Winterbottom ad, Summit sign

New Jersey Transit station poster campaign

Having worked for this Keller Williams Premier Properties regional real estate team for many years, beckercomm came up with a unique and inviting train station posters tailored to the main towns they serve in Northern New Jersey.

While two very different campaign headlines and visuals at each station the message is on the same strategy. “We’re Your Neighbors” features the whole Team posed with house warming gifts and “We Know Your Stop” features only the founder of the group located in a well known central location for some of the important communities they serve.

All posters document the local town that each Team member lives in.

They begin their run in early October 2023.

AT&T

AT&T campaign

Launch commercial for new phone number for life – all media, direct mail, print, television. Purchased Spinners 1976 song “Whenever you call, I’ll be around”. *

https://www.youtube.com/watch?v=ZAMw_YEfoag

* Account/client worked with during 30 years on Madison Avenue
at Papert Koenig Lois, Ted Bates Worldwide, BBDO, and Young & Rubicam Advertising

President’s Council on Physical Fitness & Sports *

President's Council on Physical Fitness & Sports

10 years of work in all media for this major Washington DC based non-profit that supports physical fitness in schools. Work was recognized by three President’s of the United States.

* Account/client worked with during 30 years on Madison Avenue
at Papert Koenig Lois, Ted Bates Worldwide, BBDO, and Young & Rubicam Advertising

Earth Day *

Earth Day

Working for then Major Lindsey’s office, created the first ever TV, print and poster campaign in 1970’s supporting new April 22nd event still called Earth Day.

* Account/client worked with during 30 years on Madison Avenue
at Papert Koenig Lois, Ted Bates Worldwide, BBDO, and Young & Rubicam Advertising

Major Brands *

Jello Pudding

During Madison Avenue years, Mike was Creative Director on Jello, Dr Pepper, KFC, Time, J&J, Apple, AT&T, Met Life, Army, Postal Service, Cadbury, Bulova, Birds Eye, Sanka, Puerto Rico, Eastern, Ford, American Express, Air France, Hyatt, HBO, Showtime, United, Colgate, M&M Mars, Prudential, Coors, Michelob, Peace Corps, Avis.

https://www.youtube.com/embed/gEfkooCgaQ0

* Account/client worked with during 30 years on Madison Avenue
at Papert Koenig Lois, Ted Bates Worldwide, BBDO, and Young & Rubicam Advertising