THINK: Solid strategic thinking based on years of marketing experience with key brands from major companies to new brands from emerging companies. BLINK: More than ever, the medium is the message. Everything is moving faster including our minds say geneticists. Communications still must be focused, relevant, inspired, impactful while credible. WINK: Execute creatively and with passion but always with the realization that time is short, life is good, living should be fun.
Committee to Elect Stoller & Saccomandi to MillburnTownship Committee
These two experienced business executives, but novices to politics, had major concerns/issues about their important, close to NYC, town we all live in. The Democrats had decided to support two of their incumbents desiring to run again. Our candidates switched parties making the point that in local political parties are not as relevant.
The candidates asked us to help create a platform and media strategy. beckercomm generated a unique internet domain name, VoteForMillburn.com, that was short hand for the non partisan battle cry for all materials. We preceded to create ads, video commercials, banners, printed handouts, a fully fleshed out website, 700 lawn signs and a 5,000 word unique 8 page newspaper dedicated to the issues plus offering potential solutions.
As New Jersey has a strong Democratic population, so does Millburn/Short Hills Township. Becker took the 1972 expression “all politics is local” literally – the logo is blue not red shaped like an American flag and the themeline is
“Don’t vote for party. Vote for yourself, your family, your kids. Vote for Millburn”
November 7th, 2023 we find out if the non-partisan approach worked in a heavily Democratic area.
People’s Health Clinic is a volunteer-driven, community supported non-profit clinic providing high quality, no cost healthcare to uninsured residents near Park City Utah. The agency created a modest change to organization’s name, crafted a totally new logo and added a three word theme line that is used everywhere in English and Spanish. You can see the new look and feel in posters used in fund raising events and on the new website that launched in October of 2022.
Created the logo, theme line, mission and other branding items for this new insurance company only doing business in Louisiana and Hawaii. We created the website which has a unique feature. If you are located in the state of Louisiana you receive one website, located in Hawaii another and if located out of those state you receive a third.
Since we did this work the insurance firm was purchased by a larger firm and they have taken that name. Hope we helped a bit.
Mini-documetary public service television commercials using actress Dyan Cannon as spokesperson about true-life story. This national medical foundation is dedicated to helping children born with disfiguring and dangerous vascular birthmarks. Agency created their logo, theme line, first website, print ads and two TV public service commercials.
Military.com is a major portal in San Francisco, Washington DC and New York. They launched in the first quarter of 2000 and serve the 30 million Americans who currently wear or who ever wore a military uniform in this country and others with close ties to the military. Starting before the launch, the agency created and produced the corporate logo, theme, mission statement and creative for more than 300 billboards, magazine/newspaper ads and posters highlighting the unique services of this important online community. In early 2004, public company TMP Monster.com purchased Military.com with an all cash offer.
Agency created a website, logo, theme line, print ads and signage for this New Jersey based sport-specific strength and speed training facility. Mark Williams trains professionals, college and high school top athletes. They condition for most major sports but specialize in soccer. The theme we created for Williams Sport is Be The Beast – Be The Best.
This was the agency’s first assignment. The process of building the team of Madison Avenue All Stars from scratch, and the work itself, took place during a two-year period. Work consisted of helping to create strategies, concept statements for research, theme and creative execution exploration. The agency designed the original pin logo, fundraiser logo and contributed to the message writing and creative explorati0ns. The campaign headquarters office was located nearby in West Orange, New Jersey. While the effort as you all know was not successful, it was a worthwhile and valuable attempt. Bradley would have been a great leader and was a three term NJ Senator.
Created business and marketing plan for this top regional architect. Launched new website including all copy and some of the photography. Created image ads and renamed firm from Klesse Associates to Klesse Architects.