This unique investment bank is is our nation’s first and only Post-9/11 Veteran and Disabled Veteran Owned and Operated investment bank with strength in public finance, fixed income and equity trading and underwriting. It is headed by former Naval officers CEO Chance Mimms and President and former NY Giants super bowl winner Phil McConkey.
Academy leverages intensive past Military training, in depth current financial experience, geopolitical knowledge and broad networks.
The agency refined and modified their logo, created their first theme line or positioning line which states their philosophy in only two words MISSION DRIVEN. The agency also worked on the mission statement, copy about the services provided and brings a whole branding effort to the front.
The new website, the agency designed, launched in January 2017. The site opens with a subtle video of the management team on the famous aircraft carrier the Intrepid. Mike Becker, the creative director, calls the video “theater of the eyebrow” since it utilizes only the slightest movement to let you know it is video and not a still shot. This adds emotion and involvement.
Besides dramatizing the Wall Street and military experience, the agency’s job was to express a feeling of being “proud out loud” for this unique company.