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The Elizabeth Winterbottom Team

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becker-admin September 25, 2023 No Comments

New Jersey Transit station poster campaign

Having worked for this Keller Williams Premier Properties regional real estate team for many years, beckercomm came up with a unique and inviting train station posters tailored to the main towns they serve in Northern New Jersey.

While two very different campaign headlines and visuals at each station the message is on the same strategy. “We’re Your Neighbors” features the whole Team posed with house warming gifts and “We Know Your Stop” features only the founder of the group located in a well known central location for some of the important communities they serve.

All posters document the local town that each Team member lives in.

They begin their run in early October 2023.

Elizabeth Winterbottom ad, Maplewood sign

Elizabeth Winterbottom ad, Short Hills sign

Vote For Millburn

becker-admin September 25, 2023 No Comments

Committee to Elect Stoller & Saccomandi to Millburn Township Committee

These two experienced business executives, but novices to politics, had major concerns/issues about their important, close to NYC, town we all live in. The Democrats had decided to support two of their incumbents desiring to run again. Our candidates switched parties making the point that in local political parties are not as relevant.

The candidates asked us to help create a platform and media strategy. beckercomm generated a unique internet domain name, VoteForMillburn.com, that was short hand for the non partisan battle cry for all materials. We preceded to create ads, video commercials, banners, printed handouts, a fully fleshed out website, 700 lawn signs and a 5,000 word unique 8 page newspaper dedicated to the issues plus offering potential solutions.

As New Jersey has a strong Democratic population, so does Millburn/Short Hills Township. Becker took the 1972 expression “all politics is local” literally – the logo is blue not red shaped like an American flag and the themeline is

“Don’t vote for party. Vote for yourself, your family, your kids. Vote for Millburn”

November 7^th, 2023 we find out if the non-partisan approach worked in a heavily Democratic area.

https://voteformillburn.com

The People’s Health Clinic, Park City, Utah

becker-admin October 16, 2022 No Comments

People’s Health Clinic is a volunteer-driven, community supported non-profit clinic providing high quality, no cost healthcare to uninsured residents near Park City Utah. The agency created a modest change to organization’s name, crafted a totally new logo and added a three word theme line that is used everywhere in English and Spanish. You can see the new look and feel in posters used in fund raising events and on the new website that launched in October of 2022.

www.PeoplesHealthClinic.org

Dearborn Builders NY Times ad

Mike Becker December 29, 2015 No Comments

Dearborn Builders, located in Pt. Pleasant NJ, builds luxury homes on or near the Atlantic Ocean in Monmouth and Ocean County. On December 13, 2015, the agency ran an ad in The New York Times Magazine section for Dearborn with a visual we shot from a drone with a GoPro camera. The home is a fantastic 15,000 square foot ocean front. The ad announced the new positioning line for the company – Built for Life – it means build for your life and lifestyle and build to last. A two minute YouTube video also launched that same day. That can be seen at:

https://www.youtube.com/watch?v=WBsgg54_glw

Winterbottom NY Times Ad

Mike Becker December 29, 2015 No Comments

The agency has been creating image ads for this top regional realtor since 2006. Her latest image ad ran in the December 13, 2015 issue of The New York Times Magazine section as a color full page message. It invited New Yorker’s, considering moving to the towns she represents in NJ, to call and come out for a tour. To help get the point across, Elizabeth was photographed standing right in the middle of the George Washington Bridge.

AT&T

becker-admin March 22, 2015 No Comments

Launch commercial for new phone number for life – all media, direct mail, print, television. Purchased Spinners 1976 song “Whenever you call, I’ll be around”. *

https://www.youtube.com/watch?v=ZAMw_YEfoag

* Account/client worked with during 30 years on Madison Avenue
at Papert Koenig Lois, Ted Bates Worldwide, BBDO, and Young & Rubicam Advertising

Military.com logo

becker-admin March 21, 2015 No Comments

Logo and one word theme line designed at startup of this Internet information company appealing to 30 million men and women currently in or ever associated with the armed forces.

Sharon Klesse Interiors

becker-admin March 21, 2015 No Comments

We created a first website for this talented interior decorator. We also created a small space print ad campaign based on the same concept of “I reflect you” which was our value proposition for this client.

Our modest research showed that many home owner prospects who might consider an interior decorator feel the decorator may impose their strong ideas. We wanted to assure these same prospects that Sharon Interiors does not do this but instead works with your ideas and direction.

This makes for a refreshing difference.

www.SharonInteriors.com

Inamed Corporation

becker-admin March 21, 2015 No Comments

Designed and produced annual reports for several years and created first ever value proposition for this NASDAQ medical device company.

The Hemangioma Treatment Foundation

becker-admin March 21, 2015 No Comments

Launch ad for national medical foundation dedicated to helping children born with disfiguring and dangerous vascular birthmarks. Agency created their logo, theme line, first website, print ads and two TV public service commercials inviting actress Dyan Cannon to be spokesperson.

HemangiomaTreatment.org

The Hemangioma Treatment Foundation

becker-admin March 21, 2015 No Comments

Mini-documetary public service television commercials using actress Dyan Cannon as spokesperson about true-life story. This national medical foundation is dedicated to helping children born with disfiguring and dangerous vascular birthmarks. Agency created their logo, theme line, first website, print ads and two TV public service commercials.

Military.com

becker-admin March 17, 2015 No Comments

Military.com is a major portal in San Francisco, Washington DC and New York. They launched in the first quarter of 2000 and serve the 30 million Americans who currently wear or who ever wore a military uniform in this country and others with close ties to the military. Starting before the launch, the agency created and produced the corporate logo, theme, mission statement and creative for more than 300 billboards, magazine/newspaper ads and posters highlighting the unique services of this important online community. In early 2004, public company TMP Monster.com purchased Military.com with an all cash offer.

President’s Council on Physical Fitness & Sports *

Poster
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becker-admin March 17, 2015 No Comments

President's Council on Physical Fitness & Sports

10 years of work in all media for this major Washington DC based non-profit that supports physical fitness in schools. Work was recognized by three President’s of the United States.

* Account/client worked with during 30 years on Madison Avenue
at Papert Koenig Lois, Ted Bates Worldwide, BBDO, and Young & Rubicam Advertising

Earth Day *

Poster
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becker-admin March 17, 2015 No Comments

Working for then Major Lindsey’s office, created the first ever TV, print and poster campaign in 1970’s supporting new April 22nd event still called Earth Day.

* Account/client worked with during 30 years on Madison Avenue
at Papert Koenig Lois, Ted Bates Worldwide, BBDO, and Young & Rubicam Advertising

Williams Sport Training

becker-admin March 17, 2015 No Comments

Agency created a website, logo, theme line, print ads and signage for this New Jersey based sport-specific strength and speed training facility. Mark Williams trains professionals, college and high school top athletes. They condition for most major sports but specialize in soccer. The theme we created for Williams Sport is Be The Beast – Be The Best.

Winterbottom Homes

becker-admin March 17, 2015 No Comments

The agency creates all of the image ads for this award winning top regional realtor, Elizabeth Winterbottom. The positioning line or theme line has been and continues to be “The art of buy and selling homes.” Each image ad gives a special touch to her personal and dedicated approach to helping clients.

JC Penny Life Touch Portrait Studios

becker-admin March 17, 2015 No Comments

Highly emotional spec commercial that was responsible for winning advertising assignment from this national chain of portrait studios.

“I am stuck on Band-Aid ’cause Band-Aid’s stuck on me” *

becker-admin March 17, 2015 No Comments

https://www.youtube.com/watch?v=gEfkooCgaQ0

Television commercial Clio Hall of Fame
:60 seconds
25 year campaign for J&J Band-Aid’s
Writer – Mike Becker
Art Director – Harry Webber

Director – Bob Giraldi
Music – Barry Manilow
Client – Gerry M. Ostrov
Actor – John Travolta
Actress – Terri Garr

* Account/client worked with during 30 years on Madison Avenue
at Papert Koenig Lois, Ted Bates Worldwide, BBDO, and Young & Rubicam Advertising

Bill Bradley for President

Logo
Print

becker-admin March 17, 2015 No Comments

This was the agency’s first assignment. The process of building the team of Madison Avenue All Stars from scratch, and the work itself, took place during a two-year period. Work consisted of helping to create strategies, concept statements for research, theme and creative execution exploration. The agency designed the original pin logo, fundraiser logo and contributed to the message writing and creative explorati0ns. The campaign headquarters office was located nearby in West Orange, New Jersey. While the effort as you all know was not successful, it was a worthwhile and valuable attempt. Bradley would have been a great leader and was a three term NJ Senator.

Klesse Architects

becker-admin March 17, 2015 No Comments

Created business and marketing plan for this top regional architect. Launched new website including all copy and some of the photography. Created image ads and renamed firm from Klesse Associates to Klesse Architects.

Major Brands *

becker-admin March 17, 2015 No Comments

During Madison Avenue years, Mike was Creative Director on Jello, Dr Pepper, KFC, Time, J&J, Apple, AT&T, Met Life, Army, Postal Service, Cadbury, Bulova, Birds Eye, Sanka, Puerto Rico, Eastern, Ford, American Express, Air France, Hyatt, HBO, Showtime, United, Colgate, M&M Mars, Prudential, Coors, Michelob, Peace Corps, Avis.

https://www.youtube.com/embed/gEfkooCgaQ0

* Account/client worked with during 30 years on Madison Avenue
at Papert Koenig Lois, Ted Bates Worldwide, BBDO, and Young & Rubicam Advertising

American Express Corporate Card *

becker-admin March 11, 2015 No Comments

Worked on many aspects of their business for 11 years including work on well-known 10-year full media campaign for The Corporate Card for Small Business titled “To Your Success”.

https://www.youtube.com/embed/ZAMw_YEfoag

* Account/client worked with during 30 years on Madison Avenue at
Papert Koenig Lois, Ted Bates Worldwide, BBDO, and Young & Rubicam Advertising