Launched in 2008, we created a first website for this talented interior decorator. We also created small space print ads and based everything on the concept of “I reflect you” which was our value proposition for this client.
Author: becker-admin
Schlein Vineyard
Our assignment was to rename and totally re-brand this high quality vineyard. Once that was completed we created a totally new website for this vineyard owned by a well known West Coast family since 1976. The agency also created new wine labels and continues to host the website. The vineyard is located right in the middle of Napa Valley on rich, wonderful, productive land. The wine is very good. Recently they decided not to market the family produced wine but to basically give it to clients, friends and family.
Can Do Fitness Clubs
CanDo Fitness Clubs – The agency created a totally new website for this upscale group of fitness clubs located in Short Hills, Princeton and Edgewater, New Jersey. The agency created the new positioning line YOU CAN DO, did all of the design and copy and took a dozen of the photos used. The site is more than 80 total pages and helped to bring in many new clients. The owner eventually decided to sell the chain of fitness centers to a large medical fitness corporation.
An example of our philosophy
Our philosophy has been Think, Blink, Wink for quite some time. Here is interesting piece from an issue Ad Age about the Blink part. Ad Age even had an online poll to find out if readers felt this idea could fly. I thought it was interesting since we believe in “Blink”
Assessing the Potential of One-Second Radio Ads
BACKGROUND: Clear Channel, the country’s largest operator of radio stations, is discussing the idea of one-second radio spots with marketers and media buyers. Called “Blinks,” the new format is being promoted as something that could be used between music tracks by, say, McDonald’s to play part of its “I’m lovin’ it” jingle or Intel to play its chime or NBC for its bells between music tracks. Clear Channel VP-Creative Jim Cook says the one-second format is part of an effort “to find new uses of radio for advertisers who are continually asking us to demonstrate that our medium can successfully extend brands, can successfully reach the consumer with touchpoints that are new and surprising.” Critics suggest the format is likely to fit a very small number of advertisers and is too restrictive for meaningful creative. What do you think?
AD AGE’S QUESTION WAS: Do you think one-second radio ads will catch on?
Other Affiliates
beckercommunications partners on assignments with several high quality, experienced, award winning firms. In public relations, the firms are located in New York. The PR firms have clients that run the gamut domestically and internationally from small private firms to Fortune 500 public companies. beckercommunications has worked with top commercial film directors for years and has up and coming documentary videographer stars who are located close by and have worked with us for years.
NYC Production Studio
Dave Fogle heads up the small but fully equipped New York City office and production studio. He has not one but two degrees in Architecture from Rhode Island School of Design. Beyond bright, brilliant. Great mind and great at details too. Dave went straight into graphic design in the 80’s and traditional print design. Now he keeps pace with all the new technologies and is well versed in all forms of production from the web to CD media. Dave also teaches college workshops in Internet technology and web design. He is a highly talented creative designer and art director whether creating the logo, design book and exhibition booth for a new interactive smart toy, a total advertising campaign for a startup or a start to finish annual report for a public company. Whatever the project, he always has a sense of style and flair.
Main Office – Short Hills, New Jersey
beckercommunications represents only a limited number of clients and only when the working relationship is at the most senior level within the company. The firm practices Market Cap Marketing which requires a dedication and preoccupation with the goal of the clients bottom line and potential market capitalization be it private, considering an IPO or public seeking more market place recognition for its reason for being.
This requires inspired strategy, passionate execution, agnostic media pathways with communications delivered in one seamless voice. These laser sharp communication skills are needed to develop, nurture and grow a client’s market capitalization.
beckercommunications has areas of special interest related to focused marketing with passion.. These are branding communications, relationship marketing (or one-to-one marketing), branding on the Internet, Institutionalized Word of Mouth (viral marketing) and Earned Media (public relations).
Mike Becker is President, Chief Creative and Marketing Officer and Katherine Becker is Office and Business Manager. For information, contact mike becker at 973-376-6705 cell 973-271-3135 or email mike@beckercomm.com. 27 joanna way, short hills, nj 07078.
Mike Becker by Hirschfeld
THINK
Solid strategic thinking based on years of marketing experience with key brands from major companies to new brands from emerging companies.
BLINK
More than ever, the medium is the message. Everything is moving faster including our minds say geneticists. Communications still must be focused, relevant, inspired, impactful while credible.
WINK
Execute creatively and with passion but always with the realization that time is short, life is good, living should be fun.
Military.com
Military.com is a major portal in San Francisco, Washington DC and New York. They launched in the first quarter of 2000 and serve the 30 million Americans who currently wear or who ever wore a military uniform in this country and others with close ties to the military. Starting before the launch, the agency created and produced the corporate logo, theme, mission statement and creative for more than 300 billboards, magazine/newspaper ads and posters highlighting the unique services of this important online community. In early 2004, public company TMP Monster.com purchased Military.com with an all cash offer.
President’s Council on Physical Fitness & Sports *
10 years of work in all media for this major Washington DC based non-profit that supports physical fitness in schools. Work was recognized by three President’s of the United States.
* Account/client worked with during 30 years on Madison Avenue
at Papert Koenig Lois, Ted Bates Worldwide, BBDO, and Young & Rubicam Advertising
Earth Day *
Working for then Major Lindsey’s office, created the first ever TV, print and poster campaign in 1970’s supporting new April 22nd event still called Earth Day.
* Account/client worked with during 30 years on Madison Avenue
at Papert Koenig Lois, Ted Bates Worldwide, BBDO, and Young & Rubicam Advertising
Cando Fitness
Can Do Fitness Clubs – The agency created a totally new website for this upscale group of fitness clubs located in Short Hills, Princeton and Edgewater, New Jersey. The agency created the new positioning line YOU CAN DO, did all of the design and copy and took a dozen of the photos used. The site was more than 80 total pages and helped to bring in many new clients. The owner eventually decided to sell the chain of fitness centers to a large medical fitness corporation. They are currently operating under a new name. But it was a great experience.
Williams Sport Training
Agency created a website, logo, theme line, print ads and signage for this New Jersey based sport-specific strength and speed training facility. Mark Williams trains professionals, college and high school top athletes. They condition for most major sports but specialize in soccer. The theme we created for Williams Sport is Be The Beast – Be The Best.
Ungerer & Company
In 2008 the agency created a branded website for this flavors and fragrances company that has been family owned since 1893. The value proposition or vision statement for the worldwide firm, consisting of flavors, fragrances, essential oils and aroma chemicals, is summed up with: WE CREATE EMOTION. Recently one of the largest and finest flavors and fragrance companies in the world purchased our former client. Hopefully they will keep the value proposition We Create Emotion. So far they have.
Winterbottom Homes
The agency creates all of the image ads for this award winning top regional realtor, Elizabeth Winterbottom. The positioning line or theme line has been and continues to be “The art of buy and selling homes.” Each image ad gives a special touch to her personal and dedicated approach to helping clients.
JC Penny Life Touch Portrait Studios
Highly emotional spec commercial that was responsible for winning advertising assignment from this national chain of portrait studios.
“I am stuck on Band-Aid ’cause Band-Aid’s stuck on me” *
Television commercial Clio Hall of Fame
:60 seconds
25 year campaign for J&J Band-Aid’s
Writer – Mike Becker
Art Director – Harry Webber
:60 seconds
25 year campaign for J&J Band-Aid’s
Writer – Mike Becker
Art Director – Harry Webber
Director – Bob Giraldi
Music – Barry Manilow
Client – Gerry M. Ostrov
Actor – John Travolta
Actress – Terri Garr
Music – Barry Manilow
Client – Gerry M. Ostrov
Actor – John Travolta
Actress – Terri Garr
* Account/client worked with during 30 years on Madison Avenue
at Papert Koenig Lois, Ted Bates Worldwide, BBDO, and Young & Rubicam Advertising
at Papert Koenig Lois, Ted Bates Worldwide, BBDO, and Young & Rubicam Advertising
Bill Bradley for President
This was the agency’s first assignment. The process of building the team of Madison Avenue All Stars from scratch, and the work itself, took place during a two-year period. Work consisted of helping to create strategies, concept statements for research, theme and creative execution exploration. The agency designed the original pin logo, fundraiser logo and contributed to the message writing and creative explorati0ns. The campaign headquarters office was located nearby in West Orange, New Jersey. While the effort as you all know was not successful, it was a worthwhile and valuable attempt. Bradley would have been a great leader and was a three term NJ Senator.
Klesse Architects
Created business and marketing plan for this top regional architect. Launched new website including all copy and some of the photography. Created image ads and renamed firm from Klesse Associates to Klesse Architects.
NY LifeSpring LLC
Design and copy for website and marketing materials for business that matches women who cannot or should not conceive children using their own eggs with healthy, well-balanced, young women who wish to donate.
Major Brands *
During Madison Avenue years, Mike was Creative Director on Jello, Dr Pepper, KFC, Time, J&J, Apple, AT&T, Met Life, Army, Postal Service, Cadbury, Bulova, Birds Eye, Sanka, Puerto Rico, Eastern, Ford, American Express, Air France, Hyatt, HBO, Showtime, United, Colgate, M&M Mars, Prudential, Coors, Michelob, Peace Corps, Avis.
https://www.youtube.com/embed/gEfkooCgaQ0
* Account/client worked with during 30 years on Madison Avenue
at Papert Koenig Lois, Ted Bates Worldwide, BBDO, and Young & Rubicam Advertising
American Express Corporate Card *
Worked on many aspects of their business for 11 years including work on well-known 10-year full media campaign for The Corporate Card for Small Business titled “To Your Success”.
https://www.youtube.com/embed/ZAMw_YEfoag
* Account/client worked with during 30 years on Madison Avenue at
Papert Koenig Lois, Ted Bates Worldwide, BBDO, and Young & Rubicam Advertising