THINK: Solid strategic thinking based on years of marketing experience with key brands from major companies to new brands from emerging companies. BLINK: More than ever, the medium is the message. Everything is moving faster including our minds say geneticists. Communications still must be focused, relevant, inspired, impactful while credible. WINK: Execute creatively and with passion but always with the realization that time is short, life is good, living should be fun.
Academy Securities is the nation’s first and only Post-9/11 veteran and disabled veteran owned and operated investment bank with strength in public finance, fixed income and equity trading and underwriting.
With intensive past Military training, in depth current financial experience, geopolitical knowledge, and broad networks, they are mission-driven.
This new branded website was launched in May of this year. Instead of the typical bucket list photos of vacations and jewelry and exotic cars, the agency looked deep inside the certified financial planners at this $1B under assets regional financial firm. The common thread these financial experts shared was their the desire to never lose sight of what’s truly important to their clients. The agency was able to sum this up in only four short but meaningful words –For All You Value. To feel the emotion, just let the rotating slide show play on the front page of the site. This is why you really invest.
This was the agency’s first assignment. The process of building the team of Madison Avenue All Stars from scratch, and the work itself, took place during a two-year period. Work consisted of helping to create strategies, concept statements for research, theme and creative execution exploration. The agency designed the original pin logo, fundraiser logo and contributed to the message writing and creative explorati0ns. The campaign headquarters office was located nearby in West Orange, New Jersey. While the effort as you all know was not successful, it was a worthwhile and valuable attempt. Bradley would have been a great leader and was a three term NJ Senator.
Agency created a website, logo, theme line, print ads and signage for this New Jersey based sport-specific strength and speed training facility. Mark Williams trains professionals, college and high school top athletes. They condition for most major sports but specialize in soccer. The theme we created for Williams Sport is Be The Beast – Be The Best.
This was a fun spec commercial in an attempt to win the Dupont Corian business. While consider a little risque in back, it would hardly be considered that today. But it was fun and it all worked out well.
Dearborn Builders, located in Pt. Pleasant NJ, builds luxury homes on or near the Atlantic Ocean in Monmouth and Ocean County. On December 13, 2015, the agency ran an ad in The New York Times Magazine section for Dearborn with a visual we shot from a drone with a GoPro camera. The home is a fantastic 15,000 square foot ocean front. The ad announced the new positioning line for the company – Built for Life – it means build for your life and lifestyle and build to last. A two minute YouTube video also launched that same day. That can be seen at:
Military.com is a major portal in San Francisco, Washington DC and New York. They launched in the first quarter of 2000 and serve the 30 million Americans who currently wear or who ever wore a military uniform in this country and others with close ties to the military. Starting before the launch, the agency created and produced the corporate logo, theme, mission statement and creative for more than 300 billboards, magazine/newspaper ads and posters highlighting the unique services of this important online community. In early 2004, public company TMP Monster.com purchased Military.com with an all cash offer.
Our firm just recently created a whole new branded website for Masterwork Chorus. Not only are they a wonderful chorus with a rich and long history but they also have the privilege of returning each year to the world famous Carnegie Hall to perform the Messiah.
The Masterwork Chorus has over 100 voices. Founded in 1955, the mission is simple, direct and meaningful. The non-profit chorus is dedicated to enrich, delight and support the cultural life of the community through high-quality inspiring choral performances.
The agency has been creating image ads for this top regional realtor since 2006. Her latest image ad ran in the December 13, 2015 issue of The New York Times Magazine section as a color full page message. It invited New Yorker’s, considering moving to the towns she represents in NJ, to call and come out for a tour. To help get the point across, Elizabeth was photographed standing right in the middle of the George Washington Bridge.
Launch ad for national medical foundation dedicated to helping children born with disfiguring and dangerous vascular birthmarks. Agency created their logo, theme line, first website, print ads and two TV public service commercials inviting actress Dyan Cannon to be spokesperson.
Created business and marketing plan for this top regional architect. Launched new website including all copy and most photography. Created image ads and renamed firm from Klesse Associates to Klesse Architects.
During Madison Avenue years, Mike was Creative Director on Jello, Dr Pepper, KFC, Time, J&J, Apple, AT&T, Met Life, Army, Postal Service, Cadbury, Bulova, Birds Eye, Sanka, Puerto Rico, Eastern, Ford, American Express, Air France, Hyatt, HBO, Showtime, United, Colgate, M&M Mars, Prudential, Coors, Michelob, Peace Corps, Avis.
Can Do Fitness Clubs – The agency created a totally new website for this upscale group of fitness clubs located in Short Hills, Princeton and Edgewater, New Jersey. The agency created the new positioning line YOU CAN DO, did all of the design and copy and took a dozen of the photos used. The site is more than 80 total pages and helped to bring in many new clients. The owner eventually decided to sell the chain of fitness centers to a large medical fitness corporation.
The agency creates all of the image ads for this award winning top regional realtor, Elizabeth Winterbottom. The positioning line or theme line has been and continues to be “The art of buy and selling homes.” Each image ad gives a special touch to her personal and dedicated approach to helping clients.
Design and copy for website and marketing materials for business that matches women who cannot or should not conceive children using their own eggs with healthy, well-balanced, young women who wish to donate.
In 2008 the agency created a branded website for this flavors and fragrances company that has been family owned since 1893. The value proposition or vision statement for the worldwide firm, consisting of flavors, fragrances, essential oils and aroma chemicals, is summed up with: WE CREATE EMOTION.
Mini-documetary public service television commercials using actress Dyan Cannon as spokesperson about true-life story. This national medical foundation is dedicated to helping children born with disfiguring and dangerous vascular birthmarks. Agency created their logo, theme line, first website, print ads and two TV public service commercials.
The agency launched a website for a remarkable new product that can “positively save food”.
Our clients, with decades of packaging experience, developed an all-natural “secret sauce” for this unique and important product. The audience for this B2B product is food producers, wholesalers and retailers.
We named the product coverings/containers that retard mold in bread, berries, cheese, SoFresh. The domain is easy to remember and relevant: SoFresh.com
The theme line/mission statement we created is: We Positively Save Food.
SoFresh is committed to mitigating food spoilage. Their team is dedicated to fighting food waste in the US and throughout the world.
The FAQ section is quite interesting and educational. One of their advisor investors is Bill and Melinda Gates and their Village Global Foundation.
We created a first website for this talented interior decorator. We also created a small space print ad campaign based on the same concept of “I reflect you” which was our value proposition for this client.
Our modest research showed that many home owner prospects who might consider an interior decorator feel the decorator may impose their strong ideas. We wanted to assure these same prospects that Sharon Interiors does not do this but instead works with your ideas and direction.