Our firm just recently created a whole new branded website for Masterwork Chorus. Not only are they a wonderful chorus with a rich and long history but they also have the privilege of returning each year to the world famous Carnegie Hall to perform the Messiah.
The Masterwork Chorus has over 100 voices. Founded in 1955, the mission is simple, direct and meaningful. The non-profit chorus is dedicated to enrich, delight and support the cultural life of the community through high-quality inspiring choral performances.
The site is located at Masterwork.org
This new branded website was launched in May of this year. Instead of the typical bucket list photos of vacations and jewelry and exotic cars, the agency looked deep inside the certified financial planners at this $1B under assets regional financial firm. The common thread these financial experts shared was their the desire to never lose sight of what’s truly important to their clients….they really understand the unique situations all their clients hold dear. The agency was able to sum this up in only four short but meaningful words –For All You Value. The site has many unique methods of involvement from rotating financial quotes to involving bios and blogs to relevant videos. And to feel the emotion, just let the rotating slide show play on the front page of the site. This is why you really invest.
This unique investment bank is is our nation’s first and only Post-9/11 Veteran and Disabled Veteran Owned and Operated investment bank with strength in public finance, fixed income and equity trading and underwriting. It is headed by former Naval officers CEO Chance Mimms and President and former NY Giants super bowl winner Phil McConkey.
Academy leverages intensive past Military training, in depth current financial experience, geopolitical knowledge and broad networks.
The agency refined and modified their logo, created their first theme line or positioning line which states their philosophy in only two words MISSION DRIVEN. The agency also worked on the mission statement, copy about the services provided and brings a whole branding effort to the front.
The new website, the agency designed, launched in January 2017. The site opens with a subtle video of the management team on the famous aircraft carrier the Intrepid. Mike Becker, the creative director, calls the video “theater of the eyebrow” since it utilizes only the slightest movement to let you know it is video and not a still shot. This adds emotion and involvement.
Besides dramatizing the Wall Street and military experience, the agency’s job was to express a feeling of being “proud out loud” for this unique company.
Originally posted on Nov 16, 2012 and now reposted on beckercomm.com website Jan. 6, 2016. 20,000 people have seen this short 5 minute video about life in a great town
The video shows a lot about the Township of Millburn, New Jersey which was founded in 1857. MillburnUSA is a video about Millburn/Short Hills that was shot over a 6 month period and edited down to 5 minutes from over 20 hours. The narrative video explores all aspects of life in historic rustic Millburn/Short Hills, NJ. The goal: increase the knowledge of Millburn but also instill even more pride in one of America’s greatest towns.
View this 60 second commercial for a luxury 120 year old 100% handmade mattress company. You won’t fall asleep.
Dearborn Builders, located in Pt. Pleasant NJ, builds luxury homes on or near the Atlantic Ocean in Monmouth and Ocean County. On December 13, 2015, the agency ran an ad in The New York Times Magazine section for Dearborn with a visual we shot from a drone with a GoPro camera. The home is a fantastic 15,000 square foot ocean front. The ad announced the new positioning line for the company – Built for Life – it means build for your life and lifestyle and build to last. A two minute YouTube video also launched that same day. That can be seen at:
The agency has been creating image ads for this top regional realtor since 2006. Her latest image ad ran in the December 13, 2015 issue of The New York Times Magazine section as a color full page message. It invited New Yorker’s, considering moving to the towns she represents in NJ, to call and come out for a tour. To help get the point across, Elizabeth was photographed standing right in the middle of the George Washington Bridge.
The agency created a 60 second image commercial and a 30 second dealer tag commercial for this 120-year old luxury handmade mattress company. Even within the tight time constraints, the high paced commercials were able to share the many if not most of the key steps involved in making a world class 100% handmade mattress. Take a look at the Shifman Mattresses video. You won’t fall asleep.
The agency created a totally new branding and communications program for this top luxury home builder close to the Atlantic Ocean in Ocean and Monmouth County, New Jersey. The new positioning line “Built for Life” means built for your lifestyle and built to last for generations. The launch ad was a color full page in The New York Times Magazine section on December 13, 2015. That same day a new website launched. Local ads and signage on their fleet of 14 trucks and heavy equipment all have the new positioning line and the new logo. To see a unique GoPro drone video of a spectacular home go to YouTube and put Dearborn Builders into the search window or go to their website. The client’s offices are located in Point Pleasant, New Jersey.
David’s years of experience have taught him well. After studying at what is now Rowan University and at the Art Students League in NYC, he developed his creative philosophy. A successful creative execution is that a great concept is more than just a beautiful design. It should accomplish a business objective by uniquely expressing a specific message in a compelling way. David’s design versatility has enabled him to create successful campaigns across a range of assignments and through many forms of media – logos, brochures, presentations, corporate identity packages, websites, CD/DVD and book covers, magazine design and layout, trade show publications, collateral materials, corporate communications, and advertising. To see just one example of the quality of David’s work, go to previous clients and see the logo and website design for Family Security Insurance.
Stew Birbrower passed away during the summer of 2014. He was the first art director I ever worked with and was one of the very best. His spirit will always be with me and with our firm. Here is his very brief bio. After graduating from Syracuse University, he played semi pro baseball and served in the military. Upon his return, he married, started a family and began a great career on Madison Avenue. Stew worked with me at Young & Rubicam for twenty years and then served as co-creative director on the Coca Cola account at McCann Erickson. He switched gears and started his own TV production company in 1980 winning many awards. He took up painting and sold several to serious investors. Stew created and directed two films and two important public services television campaigns. For work on “Darkness to Light”, which campaigns against child abuse, he received The President’s “Points of Light Award” with letters of thanks from both George Bush. Stew and his wife Sylvia moved for a few years to Kiawah Island but never had time for golf. Then he moved to Los Angeles to be closer to the world of film and advertising and some of his many grandchildren. If you would care to see just one of his literally hundreds of commercials, go to the client section or front page and view the commercial he art directed and directed with Dyan Cannon for The Hemangioma Treatment Foundation.