The agency created a totally new branding and communications program for this top luxury home builder close to the Atlantic Ocean in Ocean and Monmouth County, New Jersey. The new positioning line “Built for Life” means built for your lifestyle and built to last for generations. The launch ad was a color full page in The New York Times Magazine section on December 13, 2015. That same day a new website launched. Local ads and signage on their fleet of 14 trucks and heavy equipment all have the new positioning line and the new logo. To see a unique GoPro drone video of a spectacular home go to YouTube and put Dearborn Builders into the search window or go to their website. The client’s offices are located in Point Pleasant, New Jersey.