THINK: Solid strategic thinking based on years of marketing experience with key brands from major companies to new brands from emerging companies. BLINK: More than ever, the medium is the message. Everything is moving faster including our minds say geneticists. Communications still must be focused, relevant, inspired, impactful while credible. WINK: Execute creatively and with passion but always with the realization that time is short, life is good, living should be fun.
Created name, logo, positioning line, print ads and14’x48′ billboards for this new chain of mid-west Lasik vision correction and body aesthetics centers launched December 2007. Also supplied marketing communications strategy.