THINK: Solid strategic thinking based on years of marketing experience with key brands from major companies to new brands from emerging companies. BLINK: More than ever, the medium is the message. Everything is moving faster including our minds say geneticists. Communications still must be focused, relevant, inspired, impactful while credible. WINK: Execute creatively and with passion but always with the realization that time is short, life is good, living should be fun.
This was a fun spec commercial in an attempt to win the Dupont Corian business. While consider a little risque in back, it would hardly be considered that today. But it was fun and it all worked out well.