Mike Becker is President, Chief Creative and Officer and Katherine Becker is Office and Business Manager. For information, contact mike becker at 973-376-6705, 973-271-3135 or email firstname.lastname@example.org. beckercommunications is located in Short Hills, New Jersey.
The agency represents only a limited number of clients and only when the working relationship is at a senior level within the company. The firm practices Market Cap Marketing which requires a dedication and preoccupation with the goal of the clients bottom line and potential market capitalization be it private, considering an IPO or public seeking more market place recognition for its reason for being.
This requires inspired strategy, passionate execution, agnostic media pathways with communications delivered in one seamless voice. These laser sharp communication skills are needed to develop, nurture and grow a client’s market capitalization or value.
The firm has areas of special interest related to focused marketing with passion.. These are branding communications, relationship marketing (or one-to-one marketing), branding on the Internet, Institutionalized Word of Mouth (viral marketing) and Earned Media (public relations).