Work

The Elizabeth Winterbottom Team

becker-admin September 25, 2023 No Comments
Elizabeth Winterbottom ad, Summit sign

New Jersey Transit station poster campaign

Having worked for this Keller Williams Premier Properties regional real estate team for many years, beckercomm came up with a unique and inviting train station posters tailored to the main towns they serve in Northern New Jersey.

While two very different campaign headlines and visuals at each station the message is on the same strategy. “We’re Your Neighbors” features the whole Team posed with house warming gifts and “We Know Your Stop” features only the founder of the group located in a well known central location for some of the important communities they serve.

All posters document the local town that each Team member lives in.

They begin their run in early October 2023.

Elizabeth Winterbottom ad, Maplewood sign
Elizabeth Winterbottom ad, Short Hills sign
Elizabeth Winterbottom ad, Short Hills group
Elizabeth Winterbottom ad, Millburn sign

Envision Inc. (non-profit for the blind)

becker-admin September 16, 2021 No Comments
Envision the Possibilities

Web work, Theme Line, Branding, Some Photography

Our agency worked with this good size non profit based in Wichita for 4 months on overall rebranding and in particular  their all important new website.

Envision was founded in 1933 in and is now one of the largest employers in the nation of individuals who are blind or visually impaired.

Our team created their new and invaluable theme line used on the website (EnvisionUS.com) and on all materials. Envision the Possibilities

We also wrote mission or positioning copy, added photos to add to what they already had and advised on the website front page and all other pages.

EnvisionUS.com

Birds Eye

becker-admin August 16, 2021 No Comments
Birds Eye

Ad for Birds Eye Frozen Vegetables.

What a wonderful campaign for General Foods and the creative team. We went around the world shooting actor Dan Resin singing or actually saying the praises of the authentic taste of Birds Eye International Style Vegetables. In each country Dan stated at the end of the commercial “even though we make it over there (pointing to America) it tastes like here (it is obviously which country he is in when he makes that statement). There were a lot of countries and a lot of recipes or flavors. it’s an oldie but a goodie.

Masterwork Chorus

becker-admin July 10, 2018 No Comments
Masterwork Chorus

Our firm just recently created a whole new branded website for Masterwork Chorus. Not only are they a wonderful chorus with a rich and long history but they also have the privilege of returning each year to the world famous Carnegie Hall to perform the Messiah.

The Masterwork Chorus has over 100 voices. Founded in 1955, the mission is simple, direct and meaningful. The non-profit chorus is dedicated to enrich, delight and support the cultural life of the community through high-quality inspiring choral performances.

The site is located at Masterwork.org

Academy Securities

becker-admin January 16, 2017 No Comments

This unique investment bank is is our nation’s first and only Post-9/11 Veteran and Disabled Veteran Owned and Operated investment bank with strength in public finance, fixed income and equity trading and underwriting. It is headed by former Naval officers CEO Chance Mimms and President and former NY Giants super bowl winner Phil McConkey.

Academy leverages intensive past Military training, in depth current financial experience, geopolitical knowledge and broad networks.

The agency refined and modified their logo, created their first theme line or positioning line which states their philosophy in only two words MISSION DRIVEN. The agency also worked on the mission statement, copy about the services provided and brings a whole branding effort to the front.

The agency designed and launched their website in January 2017. They have recently updated the site internally as they have grown with capabilities.

Besides dramatizing the Wall Street and military experience, the agency’s job was to express a feeling of being “proud out loud” for this unique company.

Millburn/Short Hills NJ video

Mike Becker January 7, 2016 No Comments
 

Originally posted on Nov 16, 2012 and now reposted on beckercomm.com website Jan. 6, 2016. 20,000 people have seen this short 5 minute video about life in a great town

The video shows a lot about the Township of Millburn, New Jersey which was founded in 1857. MillburnUSA is a video about Millburn/Short Hills that was shot over a 6 month period and edited down to 5 minutes from over 20 hours. The narrative video explores all aspects of life in historic rustic Millburn/Short Hills, NJ. The goal: increase the knowledge of Millburn but also instill even more pride in one of America’s greatest towns.

“I am stuck on Band-Aid ’cause Band-Aid’s stuck on me” *

becker-admin March 17, 2015 No Comments
Band-aid

Television commercial Clio Hall of Fame
:60 seconds
25 year campaign for J&J Band-Aid’s
Writer – Mike Becker
Art Director – Harry Webber
Director – Bob Giraldi
Music – Barry Manilow
Client – Gerry M. Ostrov
Actor – John Travolta
Actress – Terri Garr
* Account/client worked with during 30 years on Madison Avenue
at Papert Koenig Lois, Ted Bates Worldwide, BBDO, and Young & Rubicam Advertising

American Express Corporate Card *

becker-admin March 11, 2015 No Comments
American Express Corporate Card

Worked on many aspects of their business for 11 years including work on well-known 10-year full media campaign for The Corporate Card for Small Business titled “To Your Success”.

https://www.youtube.com/embed/ZAMw_YEfoag

* Account/client worked with during 30 years on Madison Avenue at
Papert Koenig Lois, Ted Bates Worldwide, BBDO, and Young & Rubicam Advertising

Dearborn Builders NY Times ad

Mike Becker December 29, 2015 No Comments

Dearborn Builders, located in Pt. Pleasant NJ, builds luxury homes on or near the Atlantic Ocean in Monmouth and Ocean County. On December 13, 2015, the agency ran an ad in The New York Times Magazine section for Dearborn with a visual we shot from a drone with a GoPro camera. The home is a fantastic 15,000 square foot ocean front. The ad announced the new positioning line for the company – Built for Life – it means build for your life and lifestyle and build to last. A two minute YouTube video also launched that same day. That can be seen at:

https://www.youtube.com/watch?v=WBsgg54_glw

Winterbottom NY Times Ad

Mike Becker December 29, 2015 No Comments

The agency has been creating image ads for this top regional realtor since 2006. Her latest image ad ran in the December 13, 2015 issue of The New York Times Magazine section as a color full page message. It invited  New Yorker’s, considering moving to the towns she represents in NJ, to call and come out for a tour. To help get the point across,  Elizabeth was photographed standing right in the middle of the George Washington Bridge.

The Hemangioma Treatment Foundation

becker-admin March 21, 2015 No Comments

Launch ad for national medical foundation dedicated to helping children born with disfiguring and dangerous vascular birthmarks. Agency created their logo, theme line, first website, print ads and two TV public service commercials inviting actress Dyan Cannon to be spokesperson.

HemangiomaTreatment.org

Major Brands *

becker-admin March 17, 2015 No Comments
Jello Pudding

During Madison Avenue years, Mike was Creative Director on Jello, Dr Pepper, KFC, Time, J&J, Apple, AT&T, Met Life, Army, Postal Service, Cadbury, Bulova, Birds Eye, Sanka, Puerto Rico, Eastern, Ford, American Express, Air France, Hyatt, HBO, Showtime, United, Colgate, M&M Mars, Prudential, Coors, Michelob, Peace Corps, Avis.

https://www.youtube.com/embed/gEfkooCgaQ0

* Account/client worked with during 30 years on Madison Avenue
at Papert Koenig Lois, Ted Bates Worldwide, BBDO, and Young & Rubicam Advertising

Cando Fitness

becker-admin March 17, 2015 No Comments
Cando Fitness

Can Do Fitness Clubs – The agency created a totally new website for this upscale group of fitness clubs located in Short Hills, Princeton and Edgewater, New Jersey. The agency created the new positioning line YOU CAN DO, did all of the design and copy and took a dozen of the photos used. The site was more than 80 total pages and helped to bring in many new clients. The owner eventually decided to sell the chain of fitness centers to a large medical fitness corporation. They are currently operating under a new name. But it was a great experience.

cando.beckercomm.com

Winterbottom Homes

becker-admin March 17, 2015 No Comments
Winterbottom Homes

The agency creates all of the image ads for this award winning top regional realtor, Elizabeth Winterbottom. The positioning line or theme line has been and continues to be “The art of buy and selling homes.” Each image ad gives a special touch to her personal and dedicated approach to helping clients.

Earth Day *

becker-admin March 17, 2015 No Comments
Earth Day

Working for then Major Lindsey’s office, created the first ever TV, print and poster campaign in 1970’s supporting new April 22nd event still called Earth Day.

* Account/client worked with during 30 years on Madison Avenue
at Papert Koenig Lois, Ted Bates Worldwide, BBDO, and Young & Rubicam Advertising

AT&T

becker-admin March 22, 2015 No Comments
AT&T campaign

Launch commercial for new phone number for life – all media, direct mail, print, television. Purchased Spinners 1976 song “Whenever you call, I’ll be around”. *

https://www.youtube.com/watch?v=ZAMw_YEfoag

* Account/client worked with during 30 years on Madison Avenue
at Papert Koenig Lois, Ted Bates Worldwide, BBDO, and Young & Rubicam Advertising

NY LifeSpring LLC

becker-admin March 17, 2015 No Comments
NY LifeSpring LLC

Design and copy for website and marketing materials for business that matches women who cannot or should not conceive children using their own eggs with healthy, well-balanced, young women who wish to donate.

www.nylifespring.com

President’s Council on Physical Fitness & Sports *

becker-admin March 17, 2015 No Comments
President's Council on Physical Fitness & Sports

10 years of work in all media for this major Washington DC based non-profit that supports physical fitness in schools. Work was recognized by three President’s of the United States.

* Account/client worked with during 30 years on Madison Avenue
at Papert Koenig Lois, Ted Bates Worldwide, BBDO, and Young & Rubicam Advertising

Ungerer & Company

becker-admin March 17, 2015 No Comments
Ungerer and Company

In 2008 the agency created a branded website for this flavors and fragrances company that has been family owned since 1893. The value proposition or vision statement for the worldwide firm, consisting of flavors, fragrances, essential oils and aroma chemicals, is summed up with: WE CREATE EMOTION. Recently one of the largest and finest flavors and fragrance companies in the world purchased our former client. Hopefully they will keep the value proposition We Create Emotion. So far they have.

SoFresh, Inc.

becker-admin September 15, 2019 No Comments
SoFresh, Inc.

The agency launched a website for a remarkable new product that can “positively save food”.

Our clients, with decades of packaging experience, developed an all-natural “secret sauce” for this unique and important product. The audience for this B2B product is food producers, wholesalers and retailers.

We named the product coverings/containers that retard mold in bread, berries, cheese, SoFresh. The domain is easy to remember and relevant: SoFresh.com

The theme line/mission statement we created is:  We Positively Save Food.

SoFresh is committed to mitigating food spoilage. Their team is dedicated to fighting food waste in the US and throughout the world.

The FAQ section is quite interesting and educational. One of their advisor investors is Bill and Melinda Gates and their Village Global Foundation.

www.SoFresh.com

Inamed Corporation

becker-admin March 21, 2015 No Comments
Inamed Corporation

Designed and produced annual reports for several years and created first ever value proposition for this NASDAQ medical device company.

Sharon Klesse Interiors

becker-admin March 21, 2015 No Comments
Sharon Klesse Interiors

We created a first website for this talented interior decorator. We also created a small space print ad campaign based on the same concept of “I reflect you” which was our value proposition for this client.

Our modest research showed that many home owner prospects who might consider an interior decorator feel the decorator may impose their strong ideas. We wanted to assure these same prospects that Sharon Interiors does not do this but instead works with your ideas and direction.

This makes for a refreshing difference.

www.SharonInteriors.com