The agency launched a website for a remarkable new product that can “positively save food”.
Our clients, with decades of packaging experience, developed an all-natural “secret sauce” for this unique and important product. The audience for this B2B product is food producers, wholesalers and retailers.
We named the product coverings/containers that retard mold in bread, berries, cheese, SoFresh. The domain is easy to remember and relevant: SoFresh.com
The theme line/mission statement we created is: We Positively Save Food.
SoFresh is committed to mitigating food spoilage. Their team is dedicated to fighting food waste in the US and throughout the world.
The FAQ section is quite interesting and educational. One of their advisor investors is Bill and Melinda Gates and their Village Global Foundation.
Our firm just recently created a whole new branded website for Masterwork Chorus. Not only are they a wonderful chorus with a rich and long history but they also have the privilege of returning each year to the world famous Carnegie Hall to perform the Messiah.
The Masterwork Chorus has over 100 voices. Founded in 1955, the mission is simple, direct and meaningful. The non-profit chorus is dedicated to enrich, delight and support the cultural life of the community through high-quality inspiring choral performances.
The site is located at Masterwork.org
This new branded website was launched in May of this year. Instead of the typical bucket list photos of vacations and jewelry and exotic cars, the agency looked deep inside the certified financial planners at this $1B under assets regional financial firm. The common thread these financial experts shared was their the desire to never lose sight of what’s truly important to their clients….they really understand the unique situations all their clients hold dear. The agency was able to sum this up in only four short but meaningful words –For All You Value. The site has many unique methods of involvement from rotating financial quotes to involving bios and blogs to relevant videos. And to feel the emotion, just let the rotating slide show play on the front page of the site. This is why you really invest.
This unique investment bank is is our nation’s first and only Post-9/11 Veteran and Disabled Veteran Owned and Operated investment bank with strength in public finance, fixed income and equity trading and underwriting. It is headed by former Naval officers CEO Chance Mimms and President and former NY Giants super bowl winner Phil McConkey.
Academy leverages intensive past Military training, in depth current financial experience, geopolitical knowledge and broad networks.
The agency refined and modified their logo, created their first theme line or positioning line which states their philosophy in only two words MISSION DRIVEN. The agency also worked on the mission statement, copy about the services provided and brings a whole branding effort to the front.
The new website, the agency designed, launched in January 2017. The site opens with a subtle video of the management team on the famous aircraft carrier the Intrepid. Mike Becker, the creative director, calls the video “theater of the eyebrow” since it utilizes only the slightest movement to let you know it is video and not a still shot. This adds emotion and involvement.
Besides dramatizing the Wall Street and military experience, the agency’s job was to express a feeling of being “proud out loud” for this unique company.
The agency created a 60 second image commercial and a 30 second dealer tag commercial for this 120-year old luxury handmade mattress company. Even within the tight time constraints, the high paced commercials were able to share the many if not most of the key steps involved in making a world class 100% handmade mattress. Take a look at the Shifman Mattresses video. You won’t fall asleep.
The agency created a totally new branding and communications program for this top luxury home builder close to the Atlantic Ocean in Ocean and Monmouth County, New Jersey. The new positioning line “Built for Life” means built for your lifestyle and built to last for generations. The launch ad was a color full page in The New York Times Magazine section on December 13, 2015. That same day a new website launched. Local ads and signage on their fleet of 14 trucks and heavy equipment all have the new positioning line and the new logo. To see a unique GoPro drone video of a spectacular home go to YouTube and put Dearborn Builders into the search window or go to their website. The client’s offices are located in Point Pleasant, New Jersey.
International Accounts: Twenty six years at Young & Rubicam companies. Worked on many international accounts. Speaker at creative seminars and conferences in more than 35 countries. Traveled out of America over 200 times for clients, office reviews, seminars, talks. Speaking titles: Credibility in Advertising, Product Positioning, Behavior Marketing, The New Digital World.
Domestic Accounts: Xerox, Eastern Airlines, Air France, Time Magazine, AT&T, Prudential Life Insurance, Met Life, Bristol Myers, M&M Mars, Johnson & Johnson, Bulova, Jell-O Pudding, Jello-O Gelatin, Kentucky Fried Chicken, Cadbury, Gillette, Dr Pepper, General Foods, Puerto Rico, The President’s Council on Physical Fitness & Sports, Anheuser-Busch, Michelob, Peace Corps, Panasonic, Matsushita, Colgate, Coors Beer, Avis, Commodore Computer, Apple Computer, US Navy, US Army, US Postal Service, AT&T, American Express, Ford Motor Company, Showtime Networks, United Airlines, Hyatt Hotels
Marketing consultant to founder and CEO when this new and proprietary product was launched to the travel industry. The marketing and advertising conceptual project was completed just prior to their IPO.
Online music download company. The agency did early conceptual work on the “voice”, mission, logo and an early look at advertising.
The company’s goal was to be a leading provider of nationwide wireless Internet solutions for both the corporate enterprise and the individual customer. The agency was marketing advisor and created a sub brand named PortableWorld.com
Strategic and marketing assignment. This operating company creates long-term value by buying and operating technology-related companies in software, business and IT services and emerging technologies.
Home mortgage group within Wells Fargo. The agency created direct mail to prospects or new customers for this well-established firm.
Located in Beijing, 3rd ranked among Internet commerce company in China in terms of popularity and transactions. eGuo-Marts take orders via phone and net and deliver goods within the hour from eGuo-Marts. Agency has given marketing consulting advice for six years.
Naming and branding for this unique company that transcribes voicemails and sends them to PDA’s, smart phone and laptops in real time. Top CEO’s and even celebrities are using the service.
Interactive “smart toy” company in Silicon Valley conceived for the 4 to 11 year old market. Work consisted of name generation, logo design, mission statement, video production, product marketing and event marketing for Toy Fair. The company was financed by Paul Allen.
Created new corporate identity and icons for the web site, mission statement and a marketing theme for this successful travel site. company has been in business since 1995 and works with 40,000 hotels, 300 airlines, 60 car rental companies, rail passes, cruises.
The agency created a new name, logo and theme. Thexchange is public and was founded by serial entrepreneur Alex Mashinsky. Theexchange offer is an online, real-time, anonymous exchange of perishable telecom minutes.
This was the agency’s first assignment. We helped build the team of Madison Avenue All Stars. Work consisted of helping to create strategies, concept statements for research, theme and execution exploration. We designed the original logo and contributed to the message writing.
The Agency helped found this innovative web design and CRM (Customer Relationship Management) company and created the company name, URL, logo, mission statement, and theme line (“Engage, involve, spread the word”). Involve was profitable with solid clients when it was purchased by NASDAQ public company Kintera. Involve worked for these firms before they were purchased by the public company Kintera- People For The American Way – International Fund for Animal Welfare – Grand Circle Travel – Overseas Adventure Travel – National Wildlife Federation Portal – Earthwatch Institute – Sesame Workshop – Thompson Financial
Premier real estate company in 24 markets serving New Jersey, Palm Beach and Martin Counties in Florida. Agency work consisted of fine-tuning the company mission, strategic branding, development of advertising in various media and website design work.
National non-profit helping children born with disfiguring and dangerous vascular birthmarks. Agency created their logo, theme line, first website, print ads and two TV public service commercials inviting actress Dyan Cannon to be spokesperson.
Global medical device company engaged in the development, of products for breast and facial aesthetics and obesity intervention. We created a value proposition and designed and produced annual reports for this NASDAQ company which was purchased for $3.2 billion by another public company named Allergan.
Military.com is a San Francisco based portal web based organization serving 30 million Americans who wear or ever wore a military uniform. Before the launch, the agency created the logo, theme line, mission statement – then 300 billboards, magazine/newspaper ads and posters highlighting the unique services of this online community. Public company TMP Monster.com purchased them.
Crafted logo, positioning line, press releases and built their first website. The company out sources sales people to start up companies primarily in the technology area.
Created name, logo, positioning line, print ads and 14’x48′ billboards for this new chain of mid-west Lasik vision correction and body aesthetics centers launched December 2007. Also supplied marketing communications strategy.
Union County Orthopaedic Group – Created year long branding and multi media campaign for this 30 year North Jersey medical group of orthopaedic doctors. Media included direct mail, local and regional newspaper, 14’x48′ billboards and a website. The theme: Get Better Here.
Created name, logo, website, all copy and photographs for this local non profit informational advocacy group. The group had been very active for 5 years, accomplished a lot and is now on a hiatus.
The agency has created many image ads for this top New Jersey real estate agent, Elizabeth Winterbottom, since 2006. Elizabeth is associated with national real estate firm Keller Williams Realty and works from their Summit and Short Hills, New Jersey offices. Each ad is unique and special and her continuing theme line is, and has been, “The art of buying and selling homes.” Her biggest image ad ran in an issue of The New York Times Magazine section as a color full page message. It invited New Yorker’s, considering moving to the towns she represents in NJ, to call and come out for a tour. To help get the point across, Elizabeth was photographed standing right in the middle of the George Washington Bridge.
The agency created all of the elements for this unique website that seeks to match women who cannot or should not conceive children using their own eggs with healthy, well-balanced, young women who wish to donate.
Over the years, we have produced catalogs, ads and also the website for this international company that designs, manufactures, imports, distributes and retails its line of high end, hand-knotted and hand-dyed carpets. They also carry antique rugs and furniture, as well as accessories.
Created the domain name, logo, positioning and image ad in late 2006. This is a small but specialized law firm that handles over 700 tax appeals a year in all 21 counties of New Jersey.
The agency created a business and marketing plan for this top regional architect. Their new website was launched in 2015 including all copy and design. The agency also has created small space color image ads for this highly creative architectural firm for almost a decade. Years ago, when the agency was creating Klesse’s first website, we renamed the firm changing it from Klesse Associates to Klesse Architects.
Created name, logo, mission statement, positioning line and website. Located in Short Hills, NJ, Greenwich, Conn. and Miami, the three founding partners come from top public companies and have vast experience in the healthcare field.
The agency created the first branded website for this extremely high quality flavors and fragrances company that has been family owned since 1893. The agency also created the value proposition or vision statement for the worldwide firm, consisting of flavors, fragrances, essential oils and aroma chemicals. It is summed up with: WE CREATE EMOTION. The vision statement sets the tone:
We create emotion. We appeal to the senses. Substance, form, content.
Creativity, art, science. Flair, class, focus. Drive, passion, dedication. We like it this way, as do our clients.
This a b2b client. We created a new logo for this Atlanta based company and launched their new website in 2009. The parent company White-Conveyors is over 60 years old. They design and manufacture conveyors used in laundries, hotels casinos, prisons. We created their positioning lines and a YouTube video for their specialty home conveyor wardrobe closet product.
Launched in 2008, we created a first website for this talented interior decorator. We also created small space print ads and based everything on the concept of “I reflect you” which was our value proposition for this client.
Our assignment was to rename and totally re-brand this high quality vineyard. Once that was completed we created a totally new website for this vineyard owned by a well known West Coast family since 1976. The agency also created new wine labels and continues to host the website. The vineyard is located right in the middle of Napa Valley on rich, wonderful, productive land. The wine is very good. Sip it slowly.
CanDo Fitness Clubs – The agency created a totally new website for this upscale group of fitness clubs located in Short Hills, Princeton and Edgewater, New Jersey. The agency created the new positioning line YOU CAN DO, did all of the design and copy and took a dozen of the photos used. The site is more than 80 total pages and helped to bring in many new clients. The owner eventually decided to sell the chain of fitness centers to a large medical fitness corporation.