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beckercommunications

> Think Blink Wink <

THINK: Solid strategic thinking based on years of marketing experience with key brands from major companies to new brands from emerging companies.
BLINK: More than ever, the medium is the message. Everything is moving faster including our minds say geneticists. Communications still must be focused, relevant, inspired, impactful while credible.
WINK: Execute creatively and with passion but always with the realization that time is short, life is good, living should be fun.
Band-aid
Bill Bradley for President
American Express Corporate Card
Military.com
Masterwork Chorus
Klesse Architects
Jello Pudding
Cando Fitness
Winterbottom Homes
JC Penny Life Touch Portrait Studios
Earth Day
AT&T campaign
NY LifeSpring LLC
President's Council on Physical Fitness & Sports
Ungerer and Company
Med Opportunity Partners
The Hemangioma Treatment Foundation
SoFresh, Inc.
Inamed Corporation
Sharon Klesse Interiors
Family Security Insurance
Military logo

Mike Becker by Hirschfeld

Logo, Work March 17, 2015

THINK
Solid strategic thinking based on years of marketing experience with key brands from major companies to new brands from emerging companies.

BLINK
More than ever, the medium is the message. Everything is moving faster including our minds say geneticists. Communications still must be focused, relevant, inspired, impactful while credible.

WINK
Execute creatively and with passion but always with the realization that time is short, life is good, living should be fun.

Academy Securities

Web, Work January 16, 2017

Academy Securities is the nation’s first and only Post-9/11 veteran and disabled veteran owned and operated investment bank with strength in public finance, fixed income and equity trading and underwriting.

With intensive past Military training, in depth current financial experience, geopolitical knowledge, and broad networks, they are mission-driven.

www.AcademySecurities.com

Shifman Mattresses video

TV, Work December 29, 2015

View this 60 second commercial for a luxury 120 year old 100% handmade mattress company. You won’t fall asleep.

https://www.youtube.com/watch?v=7Jmcxo9J1Y4

Band-aid

“I am stuck on Band-Aid ’cause Band-Aid’s stuck on me” *

Print, TV, Work March 17, 2015

https://www.youtube.com/watch?v=gEfkooCgaQ0

Television commercial Clio Hall of Fame
:60 seconds
25 year campaign for J&J Band-Aid’s
Writer – Mike Becker
Art Director – Harry Webber
Director – Bob Giraldi
Music – Barry Manilow
Client – Gerry M. Ostrov
Actor – John Travolta
Actress – Terri Garr
* Account/client worked with during 30 years on Madison Avenue
at Papert Koenig Lois, Ted Bates Worldwide, BBDO, and Young & Rubicam Advertising

Main Street Financial Solutions

Logo, Web, Work June 3, 2018

This new branded website was launched in May of this year. Instead of the typical bucket list photos of vacations and jewelry and exotic cars, the agency looked deep inside the certified financial planners at this $1B under assets regional financial firm. The common thread these financial experts shared was their the desire to never lose sight of what’s truly important to their clients. The agency was able to sum this up in only four short but meaningful words –For All You Value.  To feel the emotion, just let the rotating slide show play on the front page of the site. This is why you really invest.

www.msfsolutions.com

Bill Bradley for President

Bill Bradley for President

Logo, Print, Work March 17, 2015

This was the agency’s first assignment. The process of building the team of Madison Avenue All Stars from scratch, and the work itself, took place during a two-year period. Work consisted of helping to create strategies, concept statements for research, theme and  creative execution exploration. The agency designed the original pin logo, fundraiser logo and contributed to the message writing and creative explorati0ns. The campaign headquarters office was located nearby in West Orange, New Jersey. While the effort as you all know was not successful, it was a worthwhile and valuable attempt. Bradley would have been a great leader and was a three term NJ Senator.

Williams Sport Training

Logo, Poster, Print, Web, Work March 17, 2015

Agency created a website, logo, theme line, print ads and signage for this New Jersey based sport-specific strength and speed training facility. Mark Williams trains professionals, college and high school top athletes. They condition for most major sports but specialize in soccer. The theme we created for Williams Sport is Be The Beast – Be The Best.

American Express Corporate Card

American Express Corporate Card *

Print, TV, Uncategorized, Work March 11, 2015

Worked on many aspects of their business for 11 years including work on well-known 10-year full media campaign for The Corporate Card for Small Business titled “To Your Success”.

https://www.youtube.com/embed/ZAMw_YEfoag

* Account/client worked with during 30 years on Madison Avenue at
Papert Koenig Lois, Ted Bates Worldwide, BBDO, and Young & Rubicam Advertising

Dupont Corian

TV, Work January 18, 2016

https://www.youtube.com/watch?v=2HPbVyRPN6M

This was a fun spec commercial in an attempt to win the Dupont Corian business. While consider a little risque in back, it would hardly be considered that today. But it was fun and it all worked out well.

Dearborn Builders NY Times ad

Print, Work December 29, 2015

Dearborn Builders, located in Pt. Pleasant NJ, builds luxury homes on or near the Atlantic Ocean in Monmouth and Ocean County. On December 13, 2015, the agency ran an ad in The New York Times Magazine section for Dearborn with a visual we shot from a drone with a GoPro camera. The home is a fantastic 15,000 square foot ocean front. The ad announced the new positioning line for the company – Built for Life – it means build for your life and lifestyle and build to last. A two minute YouTube video also launched that same day. That can be seen at:

https://www.youtube.com/watch?v=WBsgg54_glw

Military.com

Military.com

Logo, Print, Web, Work March 17, 2015

Military.com is a major portal in San Francisco, Washington DC and New York. They launched in the first quarter of 2000 and serve the 30 million Americans who currently wear or who ever wore a military uniform in this country and others with close ties to the military. Starting before the launch, the agency created and produced the corporate logo, theme, mission statement and creative for more than 300 billboards, magazine/newspaper ads and posters highlighting the unique services of this important online community. In early 2004, public company TMP Monster.com purchased Military.com with an all cash offer.

Masterwork Chorus

Masterwork Chorus

Web, Work July 10, 2018

Our firm just recently created a whole new branded website for Masterwork Chorus. Not only are they a wonderful chorus with a rich and long history but they also have the privilege of returning each year to the world famous Carnegie Hall to perform the Messiah.

The Masterwork Chorus has over 100 voices. Founded in 1955, the mission is simple, direct and meaningful. The non-profit chorus is dedicated to enrich, delight and support the cultural life of the community through high-quality inspiring choral performances.

The site is located at Masterwork.org

Winterbottom NY Times Ad

Print, Work December 29, 2015

The agency has been creating image ads for this top regional realtor since 2006. Her latest image ad ran in the December 13, 2015 issue of The New York Times Magazine section as a color full page message. It invited  New Yorker’s, considering moving to the towns she represents in NJ, to call and come out for a tour. To help get the point across,  Elizabeth was photographed standing right in the middle of the George Washington Bridge.

The Hemangioma Treatment Foundation

Print, TV, Work March 21, 2015

Launch ad for national medical foundation dedicated to helping children born with disfiguring and dangerous vascular birthmarks. Agency created their logo, theme line, first website, print ads and two TV public service commercials inviting actress Dyan Cannon to be spokesperson.

HemangiomaTreatment.org

Klesse Architects

Klesse Architects

Logo, Print, Web, Work March 17, 2015

Created business and marketing plan for this top regional architect. Launched new website including all copy and most photography. Created image ads and renamed firm from Klesse Associates to Klesse Architects.

www.klesse.com

Jello Pudding

Major Brands *

Poster, Print, TV, Work March 17, 2015

During Madison Avenue years, Mike was Creative Director on Jello, Dr Pepper, KFC, Time, J&J, Apple, AT&T, Met Life, Army, Postal Service, Cadbury, Bulova, Birds Eye, Sanka, Puerto Rico, Eastern, Ford, American Express, Air France, Hyatt, HBO, Showtime, United, Colgate, M&M Mars, Prudential, Coors, Michelob, Peace Corps, Avis.

https://www.youtube.com/embed/gEfkooCgaQ0

* Account/client worked with during 30 years on Madison Avenue
at Papert Koenig Lois, Ted Bates Worldwide, BBDO, and Young & Rubicam Advertising

Cando Fitness

Cando Fitness

Web, Work March 17, 2015

Can Do Fitness Clubs – The agency created a totally new website for this upscale group of fitness clubs located in Short Hills, Princeton and Edgewater, New Jersey. The agency created the new positioning line YOU CAN DO, did all of the design and copy and took a dozen of the photos used. The site is more than 80 total pages and helped to bring in many new clients. The owner eventually decided to sell the chain of fitness centers to a large medical fitness corporation.

cando.beckercomm.com

Winterbottom Homes

Winterbottom Homes

Print, Web, Work March 17, 2015

The agency creates all of the image ads for this award winning top regional realtor, Elizabeth Winterbottom. The positioning line or theme line has been and continues to be “The art of buy and selling homes.” Each image ad gives a special touch to her personal and dedicated approach to helping clients.

JC Penny Life Touch Portrait Studios

JC Penny Life Touch Portrait Studios

Print, TV, Work March 17, 2015

Highly emotional spec commercial that was responsible for winning advertising assignment from this national chain of portrait studios.

http://beckercomm.com/wp-content/uploads/2015/03/jcpenny.m4v
Earth Day

Earth Day *

Poster, Print, TV March 17, 2015

Working for then Major Lindsey’s office, created the first ever TV, print and poster campaign in 1970’s supporting new April 22nd event still called Earth Day.

* Account/client worked with during 30 years on Madison Avenue
at Papert Koenig Lois, Ted Bates Worldwide, BBDO, and Young & Rubicam Advertising

AT&T campaign

AT&T

Poster, Print, TV, Work March 22, 2015

Launch commercial for new phone number for life – all media, direct mail, print, television. Purchased Spinners 1976 song “Whenever you call, I’ll be around”. *

https://www.youtube.com/watch?v=ZAMw_YEfoag

* Account/client worked with during 30 years on Madison Avenue
at Papert Koenig Lois, Ted Bates Worldwide, BBDO, and Young & Rubicam Advertising

NY LifeSpring LLC

NY LifeSpring LLC

Web, Work March 17, 2015

Design and copy for website and marketing materials for business that matches women who cannot or should not conceive children using their own eggs with healthy, well-balanced, young women who wish to donate.

www.nylifespring.com

President's Council on Physical Fitness & Sports

President’s Council on Physical Fitness & Sports *

Poster, Print, TV, Work March 17, 2015

10 years of work in all media for this major Washington DC based non-profit that supports physical fitness in schools. Work was recognized by three President’s of the United States.

* Account/client worked with during 30 years on Madison Avenue
at Papert Koenig Lois, Ted Bates Worldwide, BBDO, and Young & Rubicam Advertising

Ungerer and Company

Ungerer & Company

Web, Work March 17, 2015

In 2008 the agency created a branded website for this flavors and fragrances company that has been family owned since 1893. The value proposition or vision statement for the worldwide firm, consisting of flavors, fragrances, essential oils and aroma chemicals, is summed up with: WE CREATE EMOTION.

Med Opportunity Partners

Med Opportunity Partners

Logo, Web, Work March 21, 2015

Our firm created the name, logo, positioning line and website for this new medical equity fund. THe website launched during August 2006.

www.medopportunity.com

Schlein Vineyard

Logo, Web, Work March 17, 2015

Renamed, re-branded and created a totally new website for this high quality vineyard owned by a well-known West Coast VC family since 1976.

www.schleinvineyard.com

The Hemangioma Treatment Foundation

The Hemangioma Treatment Foundation

Logo, Print, TV, Work March 21, 2015

Mini-documetary public service television commercials using actress Dyan Cannon as spokesperson about true-life story. This national medical foundation is dedicated to helping children born with disfiguring and dangerous vascular birthmarks. Agency created their logo, theme line, first website, print ads and two TV public service commercials.

http://beckercomm.com/wp-content/uploads/2015/03/precious_child.m4v
http://beckercomm.com/wp-content/uploads/2015/03/the_letter.m4v
SoFresh, Inc.

SoFresh, Inc.

Web, Work September 15, 2019

The agency launched a website for a remarkable new product that can “positively save food”.

Our clients, with decades of packaging experience, developed an all-natural “secret sauce” for this unique and important product. The audience for this B2B product is food producers, wholesalers and retailers.

We named the product coverings/containers that retard mold in bread, berries, cheese, SoFresh. The domain is easy to remember and relevant: SoFresh.com

The theme line/mission statement we created is:  We Positively Save Food.

SoFresh is committed to mitigating food spoilage. Their team is dedicated to fighting food waste in the US and throughout the world.

The FAQ section is quite interesting and educational. One of their advisor investors is Bill and Melinda Gates and their Village Global Foundation.

www.SoFresh.com

 

Inamed Corporation

Inamed Corporation

Print, Work March 21, 2015

Designed and produced annual reports for several years and created first ever value proposition for this NASDAQ medical device company.

Sharon Klesse Interiors

Sharon Klesse Interiors

Print, Web, Work March 21, 2015

We created a first website for this talented interior decorator. We also created a small space print ad campaign based on the same concept of “I reflect you” which was our value proposition for this client.

Our modest research showed that many home owner prospects who might consider an interior decorator feel the decorator may impose their strong ideas. We wanted to assure these same prospects that Sharon Interiors does not do this but instead works with your ideas and direction.

This makes for a refreshing difference.

www.SharonInteriors.com

Family Security Insurance

Family Security Insurance

Logo, Web, Work March 21, 2015

Created the logo, theme line, mission and other branding items for this new insurance company only doing business in Louisiana and Hawaii. We created the website which has a unique feature. If you are located in the state of Louisiana you receive one website, located in Hawaii another and if located out of those state you receive a third.

www.familysecurityinsurance.com

Military logo

Military.com logo

Logo, Print, Web, Work March 21, 2015

Logo and one word theme line designed at startup of this Internet information company appealing to 30 million men and women currently in or ever associated with the armed forces.

Millburn/Short Hills NJ video

TV, Work January 7, 2016

 
https://www.youtube.com/watch?v=5tLiKqi9v0o

Originally posted on Nov 16, 2012 and now reposted on beckercomm.com website Jan. 6, 2016. 20,000 people have seen this short 5 minute video about life in a great town

The video shows a lot about the Township of Millburn, New Jersey which was founded in 1857. MillburnUSA is a video about Millburn/Short Hills that was shot over a 6 month period and edited down to 5 minutes from over 20 hours. The narrative video explores all aspects of life in historic rustic Millburn/Short Hills, NJ. The goal: increase the knowledge of Millburn but also instill even more pride in one of America’s greatest towns.

© beckercommunications, inc. All rights reserved 1998 - 2019

The agency practices inspired strategy, passionate execution, agnostic media pathways with communications delivered with one seamless voice. Services are advertising, branding, graphic design, web design and PR. After close to 30 years at Young & Rubicam, mike becker formed the agency in Short Hills, New Jersey & NYC in 1998. For information, contact mike becker at 973-376-6705 or 973-271-3135 - email mike@beckercomm.com.