mike-becker-by-hirschfeld

Mike Becker by Hirschfeld

THINK
Solid strategic thinking based on years of marketing experience with key brands from major companies to new brands from emerging companies.

BLINK
More than ever, the medium is the message. Everything is moving faster including our minds say geneticists. Communications still must be focused, relevant, inspired, impactful while credible.

WINK
Execute creatively and with passion but always with the realization that time is short, life is good, living should be fun.

Band-aid

“I am stuck on Band-Aid ’cause Band-Aid’s stuck on me” *

 
Television commercial Clio Hall of Fame
:60 seconds
25 year campaign for J&J Band-Aid’s
Writer – Mike Becker
Art Director – Harry Webber
Director – Bob Giraldi
Music – Barry Manilow
Client – Gerry M. Ostrov
Actor – John Travolta
Actress – Terri Garr
* Account/client worked with during 30 years on Madison Avenue
at Papert Koenig Lois, Ted Bates Worldwide, BBDO, and Young & Rubicam Advertising
Bill Bradley for President

Bill Bradley for President

This was the agency’s first assignment. The process of building the team of Madison Avenue All Stars from scratch, and the work itself, took place during a two-year period. Work consisted of helping to create strategies, concept statements for research, theme and execution exploration. The agency designed the original pin logo, fundraiser logo and contributed to the message writing. The campaign headquarters office was located nearby in West Orange, New Jersey.

Williams Sport Training

Williams Sport Training

Agency created a new website, logo, theme line, print ads and signage for this NJ based sport-specific strength and speed facility.

WilliamsSport.com

American Express Corporate Card

American Express Corporate Card *

Worked on many aspects of their business for 11 years including work on well-known 10-year full media campaign for The Corporate Card for Small Business titled “To Your Success”.

* Account/client worked with during 30 years on Madison Avenue at
Papert Koenig Lois, Ted Bates Worldwide, BBDO, and Young & Rubicam Advertising

Military.com

Military.com

Military.com is a major portal in San Francisco, Washington DC and New York. They launched in the first quarter of 2000 and serve the 30 million Americans who currently wear or who ever wore a military uniform in this country and others with close ties to the military. Starting before the launch, the agency created and produced the corporate logo, theme, mission statement and creative for more than 300 billboards, magazine/newspaper ads and posters highlighting the unique services of this important online community. In early 2004, public company TMP Monster.com purchased Military.com with an all cash offer.

The Hemangioma Treatment Foundation

The Hemangioma Treatment Foundation

Launch ad for national medical foundation dedicated to helping children born with disfiguring and dangerous vascular birthmarks. Agency created their logo, theme line, first website, print ads and two TV public service commercials inviting actress Dyan Cannon to be spokesperson.

HemangiomaTreatment.org

Klesse Architects

Klesse Architects

Created business and marketing plan for this top regional architect. Launched new website including all copy and most photography. Created image ads and renamed firm from Klesse Associates to Klesse Architects.

www.klesse.com

Jello Pudding

Major Brands *

During Madison Avenue years, Mike was Creative Director on Jello, Dr Pepper, KFC, Time, J&J, Apple, AT&T, Met Life, Army, Postal Service, Cadbury, Bulova, Birds Eye, Sanka, Puerto Rico, Eastern, Ford, American Express, Air France, Hyatt, HBO, Showtime, United, Colgate, M&M Mars, Prudential, Coors, Michelob, Peace Corps, Avis.

* Account/client worked with during 30 years on Madison Avenue
at Papert Koenig Lois, Ted Bates Worldwide, BBDO, and Young & Rubicam Advertising

 

Cando Fitness

Cando Fitness

Created new website for upscale fitness clubs in Short Hills, Princeton and Edgewater, New Jersey. Created positioning line, You Can Do, site design, copy, many photos and CMS implementation. The 80 page site has helped to bring in new clients.

www.candofitness.com

Winterbottom Homes

Winterbottom Homes

Created website for award winning top regional realtor, Elizabeth Winterbottom. Agency wrote, designed and hosts the site and also creates monthly image ads.

JC Penny Life Touch Portrait Studios

JC Penny Life Touch Portrait Studios

Highly emotional spec commercial that was responsible for winning advertising assignment from this national chain of portrait studios.

Earth Day

Earth Day *

Working for then Major Lindsey’s office, created the first ever TV, print and poster campaign in 1970’s supporting new April 22nd event still called Earth Day.

* Account/client worked with during 30 years on Madison Avenue
at Papert Koenig Lois, Ted Bates Worldwide, BBDO, and Young & Rubicam Advertising

AT&T campaign

AT&T

Launch commercial for new phone number for life – all media, direct mail, print, television. Purchased Spinners 1976 song “Whenever you call, I’ll be around”. *

* Account/client worked with during 30 years on Madison Avenue
at Papert Koenig Lois, Ted Bates Worldwide, BBDO, and Young & Rubicam Advertising

NY LifeSpring LLC

NY LifeSpring LLC

Design and copy for website and marketing materials for business that matches women who cannot or should not conceive children using their own eggs with healthy, well-balanced, young women who wish to donate.

www.nylifespring.com

President's Council on Physical Fitness & Sports

President’s Council on Physical Fitness & Sports *

10 years of work in all media for this major Washington DC based non-profit that supports physical fitness in schools. Work was recognized by three President’s of the United States.

* Account/client worked with during 30 years on Madison Avenue
at Papert Koenig Lois, Ted Bates Worldwide, BBDO, and Young & Rubicam Advertising

Ungerer and Company

Ungerer & Company

Ungerer & Company May 21, 2008 – The agency launched a totally new branded website for this flavors and fragrances company that has been family owned since 1893. The value proposition or vision statement for the worldwide firm, consisting of flavors, fragrances, essential oils and aroma chemicals, is summed up with: WE CREATE EMOTION.

www.ungererandcompany.com

Med Opportunity Partners

Med Opportunity Partners

Our firm created the name, logo, positioning line and website for this new medical equity fund. THe website launched during August 2006.

www.medopportunity.com

schlein_vineyard

Schlein Vineyard

Renamed, re-branded and created a totally new website for this high quality vineyard owned by a well-known West Coast VC family since 1976.

www.schleinvineyard.com

The Hemangioma Treatment Foundation

The Hemangioma Treatment Foundation

Mini-documetary public service television commercials using actress Dyan Cannon as spokesperson about true-life story. This national medical foundation is dedicated to helping children born with disfiguring and dangerous vascular birthmarks. Agency created their logo, theme line, first website, print ads and two TV public service commercials.

 

Short Hills Estate

Short Hills Estate

This new website is dedicated to one of the finest estates in New Jersey or the East Coast for that matter. In upscale Short Hills, New Jersey there really is no estate that compares to this property on 5.5 acres.

ShortHillsEstate.com

Inamed Corporation

Inamed Corporation

Designed and produced annual reports for several years and created first ever value proposition for this NASDAQ medical device company.

Sharon Klesse Interiors

Sharon Klesse Interiors

We created a first website for this talented interior decorator. We also created a small space print ad campaign based on the same concept of “I reflect you” which was our value proposition for this client.

Our modest research showed that many home owner prospects who might consider an interior decorator feel the decorator may impose their strong ideas. We wanted to assure these same prospects that Sharon Interiors does not do this but instead works with your ideas and direction.

This makes for a refreshing difference.

www.SharonInteriors.com

Family Security Insurance

Family Security Insurance

Created the logo, theme line, mission and other branding items for this new insurance company only doing business in Louisiana and Hawaii. We created the website which has a unique feature. If you are located in the state of Louisiana you receive one website, located in Hawaii another and if located out of those state you receive a third.

www.familysecurityinsurance.com

Military logo

Military.com logo

Logo and one word theme line designed at startup of this Internet information company appealing to 30 million men and women currently in or ever associated with the armed forces.